0001567619-21-014760.txt : 20210809 0001567619-21-014760.hdr.sgml : 20210809 20210809164913 ACCESSION NUMBER: 0001567619-21-014760 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210805 FILED AS OF DATE: 20210809 DATE AS OF CHANGE: 20210809 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Baruch Richard F Jr CENTRAL INDEX KEY: 0001553469 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37873 FILM NUMBER: 211157185 MAIL ADDRESS: STREET 1: SCHIFF NUTRITION INTERNATIONAL INC STREET 2: 2002 SOUTH 5070 WEST CITY: SALT LAKE CITY STATE: UT ZIP: 84104-4726 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: e.l.f. Beauty, Inc. CENTRAL INDEX KEY: 0001600033 STANDARD INDUSTRIAL CLASSIFICATION: PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844] IRS NUMBER: 464464131 STATE OF INCORPORATION: DE FISCAL YEAR END: 0331 BUSINESS ADDRESS: STREET 1: 570 10TH STREET CITY: OAKLAND STATE: CA ZIP: 94607 BUSINESS PHONE: (510) 778-7787 MAIL ADDRESS: STREET 1: 570 10TH STREET CITY: OAKLAND STATE: CA ZIP: 94607 FORMER COMPANY: FORMER CONFORMED NAME: J.A. Cosmetics Holdings, Inc. DATE OF NAME CHANGE: 20140212 4 1 doc1.xml FORM 4 X0306 4 2021-08-05 0 0001600033 e.l.f. Beauty, Inc. ELF 0001553469 Baruch Richard F Jr C/O E.L.F. BEAUTY, INC. 570 10TH STREET OAKLAND CA 94607 0 1 0 0 See Remarks Common Stock, $0.01 par value 2021-08-05 4 M 0 19789 1.84 A 222303 D Common Stock, $0.01 par value 2021-08-05 4 S 0 19789 31.0590 D 202514 D Stock Option (Right to Buy) 1.84 2021-08-05 4 M 0 19789 0.00 D 2017-03-24 2024-05-16 Common Stock 19789 87851 D Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person. Includes 27,200 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof. The transaction was executed in multiple trades in prices ranging from $31.00 to $31.22, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Senior Vice President and Chief Commercial Officer /s/ Scott K. Milsten, Attorney-in-Fact for Richard F. Baruch, Jr. 2021-08-09