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Stock-based compensation (Details 2) (USD $)
3 Months Ended 6 Months Ended 9 Months Ended 6 Months Ended 9 Months Ended 3 Months Ended 6 Months Ended 3 Months Ended 6 Months Ended 3 Months Ended 6 Months Ended 9 Months Ended 3 Months Ended 6 Months Ended 9 Months Ended 6 Months Ended 9 Months Ended 1 Months Ended
Jun. 30, 2012
Jun. 30, 2012
Dec. 31, 2011
Non-employees
Jun. 30, 2012
Stock options
Dec. 31, 2011
Stock options
Jun. 30, 2012
Stock options
Maximum
Jun. 30, 2012
Stock options
Maximum
Jun. 30, 2012
Stock options
Minimum
Jun. 30, 2012
Stock options
Minimum
Jun. 30, 2012
Stock options
Employees
Jun. 30, 2012
Stock options
Employees
Dec. 31, 2011
Stock options
Employees
Jun. 30, 2012
Stock options
Non-employees
Jun. 30, 2012
Stock options
Non-employees
Dec. 31, 2011
Stock options
Non-employees
Jun. 30, 2012
Restricted stock
Dec. 31, 2011
Restricted stock
Nov. 30, 2011
2011 Plan
Stock options
Former employee
Shares                                    
Outstanding at the beginning of the period (in shares)       617,633 0                          
Granted (in shares)       167,275 617,633         73,041 133,840   21,079 33,435        
Forfeited (in shares)       (98,366)                            
Outstanding at the end of the period (in shares)       686,542 617,633                          
Exercisable at the end of the period (in shares)       22,057 0                          
Vested and expected to vest at the end of the period (in shares)       686,542 617,633                          
Weighted average price per share                                    
Outstanding at the beginning of the period (in dollars per share)       $ 0.04 $ 0.00                          
Granted (in dollars per share)       $ 4.30 $ 0.04         $ 4.57 $ 4.31   $ 4.39 $ 4.25        
Forfeited (in dollars per share)       $ 0.29                            
Outstanding at the end of period (in dollars per share)       $ 1.04 $ 0.04                          
Exercisable at the end of the period (in dollars per share)       $ 0.84 $ 0.00                          
Vested and expected to vest at the end of the period (in dollars per share)       $ 1.04 $ 0.04                          
Weighted average remaining contractual term                                    
Outstanding at the end of the period       9 years 4 months 28 days 9 years 9 months 18 days                          
Exercisable at the end of the period       9 years 4 months 10 days 0 years                          
Vested and expected to vest at the end of the period       9 years 4 months 28 days 9 years 9 months 18 days                          
Aggregate intrinsic value                                    
Outstanding at the end of period       $ 2,991,000 $ 2,162,000                          
Exercisable at the end of period       101,000 0                          
Vested and expected to vest at the end of the period       2,991,000 2,162,000                          
Shares                                    
Outstanding at the beginning of the period (in shares)                               2,319,646 0  
Vested (in shares)                               (345,480) (1,209,760)  
Outstanding at the end of the period (in shares)                               1,974,166 2,319,646  
Weighted-average purchase price per share                                    
Outstanding at the beginning of the period (in dollars per share)                               $ 0.002 $ 0.000  
Vested (in dollars per share)                               $ 0.002 $ 0.002  
Outstanding at the end of the period (in dollars per share)                               $ 0.002 $ 0.002  
Assumptions used to estimate fair value of each stock-based award on the grant date using the Black-Scholes option pricing model                                    
Risk free interest rate (as a percent)           1.20% 1.20% 0.80% 0.80%     1.20%            
Volatility (as a percent)           87.00% 87.00% 84.00% 84.00%     79.00%            
Expected term         3 years 4 months 24 days 6 years 1 month 6 days 6 years 1 month 6 days 5 years 1 month 6 days 5 years 1 month 6 days     6 years            
Additional disclosures                                    
Weighted average grant-date fair value of options granted (in dollars per share)         $ 1.28         $ 3.26 $ 3.07 $ 1.28            
Shares issued                       452,294     165,339     19,772
Issue price (in dollars per share)                       $ 0.04     $ 0.04     $ 0.002
Stock-based compensation expense (in dollars) 299,100 558,480 346,000             72,325 116,803 26,000 226,776 441,675 320,000      
Total unrecognized compensation cost related to non-vested stock options and restricted stock (in dollars)       $ 2,496,916 $ 2,594,000                          
Weighted average period for recognition of compensation cost related to unvested stock awards       3 years