0001172661-23-002788.txt : 20230807 0001172661-23-002788.hdr.sgml : 20230807 20230807162717 ACCESSION NUMBER: 0001172661-23-002788 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230807 DATE AS OF CHANGE: 20230807 EFFECTIVENESS DATE: 20230807 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Madden Advisory Services, Inc. CENTRAL INDEX KEY: 0001542284 IRS NUMBER: 593512917 STATE OF INCORPORATION: FL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-14842 FILM NUMBER: 231147965 BUSINESS ADDRESS: STREET 1: 5200 BELFORT ROAD STREET 2: SUITE 410 CITY: JACKSONVILLE STATE: FL ZIP: 32256 BUSINESS PHONE: (904) 296-1127 MAIL ADDRESS: STREET 1: 5200 BELFORT ROAD STREET 2: SUITE 410 CITY: JACKSONVILLE STATE: FL ZIP: 32256 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001542284 XXXXXXXX 06-30-2023 06-30-2023 false Madden Advisory Services, Inc.

5200 Belfort Road Suite 410 Jacksonville FL 32256

13F HOLDINGS REPORT 028-14842 000112607 801-62774 N Michael L. Ellis 904-296-1127 /s/ Michael L. Ellis Jacksonville FL 08-07-2023 0 82 154507031 INFORMATION TABLE 2 infotable.xml ABRDN GOLD ETF TRUST PHYSCL GOLD SHS 00326A104 462373 25170 SH SOLE 0 0 25170 ALPS ETF TR SECTR DIV DOGS 00162Q858 777719 15564 SH SOLE 0 0 15564 APPLE INC COM 037833100 733551 3782 SH SOLE 0 0 3782 BCE INC COM NEW 05534B760 289542 6351 SH SOLE 0 0 6351 FIDELITY COVINGTON TRUST QLTY FCTOR ETF 316092790 786053 15550 SH SOLE 0 0 15550 FIRST TR EXCHANGE TRADED FD CONSUMR STAPLE 33734X119 497692 7944 SH SOLE 0 0 7944 FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 33739Q408 1130632 19031 SH SOLE 0 0 19031 INVESCO QQQ TR UNIT SER 1 46090E103 758095 2052 SH SOLE 0 0 2052 ISHARES GOLD TR ISHARES NEW 464285204 3114766 85594 SH SOLE 0 0 85594 ISHARES TR CORE MSCI EAFE 46432F842 723195 10714 SH SOLE 0 0 10714 ISHARES TR 0-5 YR TIPS ETF 46429B747 2621472 26859 SH SOLE 0 0 26859 ISHARES TR U.S. MED DVC ETF 464288810 5054753 89528 SH SOLE 0 0 89528 ISHARES TR MSCI INTL QUALTY 46434V456 451728 12689 SH SOLE 0 0 12689 ISHARES TR IBONDS DEC2023 46435G318 291490 11435 SH SOLE 0 0 11435 ISHARES TR U.S. TECH ETF 464287721 286437 2631 SH SOLE 0 0 2631 ISHARES TR IBONDS DEC24 ETF 46434VBG4 1859819 75541 SH SOLE 0 0 75541 ISHARES TR IBONDS DEC25 ETF 46434VBD1 499278 20479 SH SOLE 0 0 20479 ISHARES TR CORE HIGH DV ETF 46429B663 1348671 13381 SH SOLE 0 0 13381 ISHARES TR HDG MSCI EAFE 46434V803 399590 12890 SH SOLE 0 0 12890 ISHARES TR CORE S&P MCP ETF 464287507 1386240 5302 SH SOLE 0 0 5302 ISHARES TR EAFE VALUE ETF 464288877 394505 8061 SH SOLE 0 0 8061 ISHARES TR CORE S&P SCP ETF 464287804 2854751 28648 SH SOLE 0 0 28648 ISHARES TR GLB CNSM STP ETF 464288737 256570 4193 SH SOLE 0 0 4193 ISHARES TR CORE US AGGBD ET 464287226 2199534 22456 SH SOLE 0 0 22456 ISHARES TR IBONDS DEC23 ETF 46434VAX8 4316118 170665 SH SOLE 0 0 170665 ISHARES TR TIPS BD ETF 464287176 1570292 14591 SH SOLE 0 0 14591 ISHARES TR MSCI EAFE ETF 464287465 7133664 98395 SH SOLE 0 0 98395 ISHARES TR CORE S&P500 ETF 464287200 543610 1220 SH SOLE 0 0 1220 ISHARES TR RUS 1000 ETF 464287622 315643 1295 SH SOLE 0 0 1295 ISHARES TR CORE S&P TTL STK 464287150 690750 7060 SH SOLE 0 0 7060 ISHARES TR RUSSELL 2000 ETF 464287655 323041 1725 SH SOLE 0 0 1725 ISHARES TR U.S. UTILITS ETF 464287697 343677 4204 SH SOLE 0 0 4204 ISHARES TR 0-5YR HI YL CP 46434V407 1708993 41230 SH SOLE 0 0 41230 JOHNSON & JOHNSON COM 478160104 238428 1440 SH SOLE 0 0 1440 MICROSOFT CORP COM 594918104 4782438 14044 SH SOLE 0 0 14044 PEPSICO INC COM 713448108 241816 1306 SH SOLE 0 0 1306 PIMCO ETF TR INV GRD CRP BD 72201R817 850330 8965 SH SOLE 0 0 8965 PRUDENTIAL FINL INC COM 744320102 285127 3232 SH SOLE 0 0 3232 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 3323479 46790 SH SOLE 0 0 46790 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 833412 23378 SH SOLE 0 0 23378 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 422278 9641 SH SOLE 0 0 9641 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 17562432 339699 SH SOLE 0 0 339699 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 1274191 17546 SH SOLE 0 0 17546 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 4787456 91416 SH SOLE 0 0 91416 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 655232 26603 SH SOLE 0 0 26603 SCHWAB STRATEGIC TR US REIT ETF 808524847 1918124 98214 SH SOLE 0 0 98214 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 3566079 47579 SH SOLE 0 0 47579 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 202320 5368 SH SOLE 0 0 5368 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 897461 8362 SH SOLE 0 0 8362 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 1032086 6078 SH SOLE 0 0 6078 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1157376 6657 SH SOLE 0 0 6657 SPDR GOLD TR GOLD SHS 78463V107 353331 1982 SH SOLE 0 0 1982 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 290875 8939 SH SOLE 0 0 8939 SPDR S&P 500 ETF TR TR UNIT 78462F103 3948528 8908 SH SOLE 0 0 8908 SPDR SER TR BLOOMBERG HIGH Y 78468R622 273145 2968 SH SOLE 0 0 2968 SPDR SER TR PRTFLO S&P500 GW 78464A409 242942 3982 SH SOLE 0 0 3982 SPDR SER TR S&P HOMEBUILD 78464A888 366810 4568 SH SOLE 0 0 4568 SPDR SER TR NYSE TECH ETF 78464A102 211131 1513 SH SOLE 0 0 1513 SPDR SER TR BBG CONV SEC ETF 78464A359 204114 2918 SH SOLE 0 0 2918 SPDR SER TR PORTFLI HIGH YLD 78468R606 248435 10877 SH SOLE 0 0 10877 SPROTT PHYSICAL GOLD & SILVE TR UNIT 85208R101 556061 30858 SH SOLE 0 0 30858 VANECK ETF TRUST IG FLOATING RATE 92189F486 2139064 84715 SH SOLE 0 0 84715 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 607738 8042 SH SOLE 0 0 8042 VANGUARD INDEX FDS VALUE ETF 922908744 8148871 57346 SH SOLE 0 0 57346 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 446598 5345 SH SOLE 0 0 5345 VANGUARD INDEX FDS SMALL CP ETF 922908751 1127309 5668 SH SOLE 0 0 5668 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 11241669 27602 SH SOLE 0 0 27602 VANGUARD INDEX FDS GROWTH ETF 922908736 626227 2213 SH SOLE 0 0 2213 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2646003 12012 SH SOLE 0 0 12012 VANGUARD INDEX FDS MID CAP ETF 922908629 556344 2527 SH SOLE 0 0 2527 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 215808 4551 SH SOLE 0 0 4551 VANGUARD SCOTTSDALE FDS VNG RUS1000IDX 92206C730 557640 2767 SH SOLE 0 0 2767 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 1924431 25435 SH SOLE 0 0 25435 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 1730042 10651 SH SOLE 0 0 10651 VANGUARD STAR FDS VG TL INTL STK F 921909768 1431778 25531 SH SOLE 0 0 25531 VANGUARD WORLD FDS INDUSTRIAL ETF 92204A603 1553960 7561 SH SOLE 0 0 7561 VANGUARD WORLD FDS UTILITIES ETF 92204A876 1364007 9594 SH SOLE 0 0 9594 VANGUARD WORLD FDS CONSUM DIS ETF 92204A108 2088822 7376 SH SOLE 0 0 7376 VANGUARD WORLD FDS CONSUM STP ETF 92204A207 4250316 21858 SH SOLE 0 0 21858 VANGUARD WORLD FDS INF TECH ETF 92204A702 11571972 26171 SH SOLE 0 0 26171 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 2821833 11526 SH SOLE 0 0 11526 WELLTOWER INC COM 95040Q104 606918 7503 SH SOLE 0 0 7503