<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001541020</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000720005</issuerCik>
      <issuerName>RAYMOND JAMES FINANCIAL INC</issuerName>
      <secFileNumber>001-09109</secFileNumber>
      <issuerAddress>
        <com:street1>880 CARILLON PKWY</com:street1>
        <com:city>ST PETERSBURG</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33716</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>727-567-1000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Dowdle Jeffrey A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>RAYMOND JAMES &amp; ASSOCIATES, INC</name>
        <address>
          <com:street1>880 CARILLON PARKWAY</com:street1>
          <com:city>ST. PETERSBURG</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33716</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>13276</noOfUnitsSold>
      <aggregateMarketValue>2247361.28</aggregateMarketValue>
      <noOfUnitsOutstanding>204044836</noOfUnitsOutstanding>
      <approxSaleDate>12/02/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <acquiredDate>01/03/2022</acquiredDate>
      <natureOfAcquisitionTransaction>COMPENSATION/STOCK BONUS PLAN RSU</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3810</amountOfSecuritiesAcquired>
      <paymentDate>01/03/2022</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <acquiredDate>12/13/2022</acquiredDate>
      <natureOfAcquisitionTransaction>COMPENSATION/STOCK BONUS PLAN RSU</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2272</amountOfSecuritiesAcquired>
      <paymentDate>12/13/2022</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <acquiredDate>01/03/2023</acquiredDate>
      <natureOfAcquisitionTransaction>COMPENSATION/STOCK BONUS PLAN RSU</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3684</amountOfSecuritiesAcquired>
      <paymentDate>01/03/2023</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <acquiredDate>11/22/2023</acquiredDate>
      <natureOfAcquisitionTransaction>COMPENSATION/MANAGEMENT RSU</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1170</amountOfSecuritiesAcquired>
      <paymentDate>11/22/2023</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <acquiredDate>11/29/2023</acquiredDate>
      <natureOfAcquisitionTransaction>COMPENSATION/MANAGEMENT RSU</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1170</amountOfSecuritiesAcquired>
      <paymentDate>11/29/2023</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <acquiredDate>11/22/2024</acquiredDate>
      <natureOfAcquisitionTransaction>COMPENSATION/MANAGEMENT RSU</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1170</amountOfSecuritiesAcquired>
      <paymentDate>11/22/2024</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>12/02/2024</noticeDate>
      <signature>Melissa Fisher, as duly authorized representative of Raymond James &amp; Associates, Inc. as attorney-in-fact for Jeffrey A. Dowdle</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
