Business Combinations - Schedule of Acquisition Consideration and Related Fair Values of Assets Acquired and Liabilities Assumed (Details) - USD ($) $ in Thousands	6 Months Ended	12 Months Ended
	Jul. 31, 2020	Jan. 31, 2020
Business Acquisition [Line Items]
Goodwill	$ 64,544	$ 61,748
Voci
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	55,285
Net Liabilities Assumed	(1,259)
Identifiable Intangible Assets	12,600
Goodwill	43,944
LivingLens
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	25,894
Net Liabilities Assumed	(406)
Identifiable Intangible Assets	5,700
Goodwill	20,600
Crowdicity
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	15,865
Net Liabilities Assumed	(2,350)
Identifiable Intangible Assets	4,811
Goodwill	13,404
Zingle
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	42,702
Net Liabilities Assumed	(665)
Identifiable Intangible Assets	8,715
Goodwill	34,652
Promoter
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	1,694
Net Liabilities Assumed	(431)
Identifiable Intangible Assets	900
Goodwill	1,225
Cooladata
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	7,346
Net Liabilities Assumed	(2,784)
Identifiable Intangible Assets	4,600
Goodwill	5,530
Strikedeck
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	10,498
Net Liabilities Assumed	(439)
Identifiable Intangible Assets	4,000
Goodwill	$ 6,937