Business Combinations (Tables)

6 Months Ended

Jul. 31, 2020

Schedule of Acquisition Consideration and Related Fair Values of Assets Acquired and Liabilities Assumed

The following table summarizes the purchase consideration, net of cash acquired, and the related fair values of the assets acquired and liabilities assumed (in thousands):


	Purchase Consideration, Net of Cash Acquired		Net Liabilities Assumed		Identifiable Intangible Assets		Goodwill
Voci	$	55,285	$	(1,259)	$	12,600	$	43,944
LivingLens	25,894		(406)		5,700		20,600
Crowdicity	15,865		(2,350)		4,811		13,404
Zingle	42,702		(665)		8,715		34,652
Promoter	1,694		(431)		900		1,225
Cooladata	7,346		(2,784)		4,600		5,530
Strikedeck	10,498		(439)		4,000		6,937

Component of Identifiable Intangible Assets Acquired in Connection with Acquisitions

The following table sets forth each component of identifiable intangible assets acquired in connection with the acquisitions (in thousands):


	Developed Technology		Useful Life (years)	Customer Relationships		Useful Life (years)	Trademark		Useful Life (years)
Voci	$	7,700	5	$	4,600	5	$	300	5
LivingLens	3,100		5	2,200		5	400		5
Crowdicity	2,406		5	2,105		5	300		5
Zingle	4,915		5	3,000		5	800		5
Promoter	700		5	—		—	200		5
Cooladata	4,600		5	—		—	—		—
Strikedeck	4,000		5	—		—	—		—