Business Combinations - Schedule of Acquisition Consideration and Related Fair Values of Assets Acquired and Liabilities Assumed (Details) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Apr. 30, 2020	Jan. 31, 2020	Jan. 31, 2019
Business Acquisition [Line Items]
Goodwill	$ 98,241	$ 79,324	$ 16,745
Acquisition	20,583	$ 61,748
LivingLens
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	25,894
Net Liabilities Assumed	(389)
Identifiable Intangible Assets	5,700
Acquisition	20,583
Crowdicity
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	15,865
Net Liabilities Assumed	(2,350)
Identifiable Intangible Assets	4,811
Acquisition	13,404
Zingle
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	42,702
Net Liabilities Assumed	(665)
Identifiable Intangible Assets	8,715
Acquisition	34,652
Promoter
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	1,694
Net Liabilities Assumed	(431)
Identifiable Intangible Assets	900
Acquisition	1,225
Cooladata
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	7,346
Net Liabilities Assumed	(2,784)
Identifiable Intangible Assets	4,600
Acquisition	5,530
Strikedeck
Business Acquisition [Line Items]
Purchase Consideration, Net of Cash Acquired	10,498
Net Liabilities Assumed	(439)
Identifiable Intangible Assets	4,000
Acquisition	$ 6,937