Business Combinations (Tables)

3 Months Ended

Apr. 30, 2020

Business Combinations [Abstract]

Schedule of Acquisition Consideration and Related Fair Values of Assets Acquired and Liabilities Assumed

The following table summarizes the purchase consideration, net of cash acquired, and the related fair values of the assets acquired and liabilities assumed (in thousands):

	Purchase Consideration, Net of Cash Acquired		Net Liabilities Assumed		Identifiable Intangible Assets		Goodwill
LivingLens	$	25,894	$	(389)	$	5,700	$	20,583
Crowdicity	15,865		(2,350)		4,811		13,404
Zingle	42,702		(665)		8,715		34,652
Promoter	1,694		(431)		900		1,225
Cooladata	7,346		(2,784)		4,600		5,530
Strikedeck	10,498		(439)		4,000		6,937

Component of Identifiable Intangible Assets Acquired in Connection with Acquisitions

The following table sets forth each component of identifiable intangible assets acquired in connection with the acquisitions (in thousands):

	LivingLens			Crowdicity			Zingle
Identifiable Intangible Assets	Amount		Useful Life (years)	Amount		Useful Life (years)	Amount		Useful Life (years)
Developed technology	$	3,100	5	$	2,406	5	$	4,915	5
Customer relationships	2,200		5	2,105		5	3,000		5
Trademarks	400		5	300		5	800		5
Total	$	5,700		$	4,811		$	8,715

	Promoter			Cooladata			Strikedeck
Identifiable Intangible Assets	Amount		Useful Life (years)	Amount		Useful Life (years)	Amount		Useful Life (years)
Developed technology	$	700	5	$	4,600	5	$	4,000	5
Trademarks	200		5	—		—	—		—
Total	$	900		$	4,600		$	4,000