On February 19, 2020 the Company acquired Living Lens Enterprise Ltd. (LivingLens), a privately-held company for approximately $26.8 million in cash. LivingLens provides a video feedback platform to humanize feedback and bring the voice of the customer and employee to life.

On October 3, 2019, the Company acquired Crowdicity Limited (Crowdicity), a privately-held company for a purchase price of $16.6 million in cash. Crowdicity is an idea and innovation management platform.

On September 23, 2019, the Company acquired Zingle Inc. (Zingle), a privately-held company for a purchase price of $47.3 million in cash. Zingle is a leading multi-channel mobile messaging and customer engagement solution.

On July 15, 2019, the Company acquired Promoter.io Inc. (Promoter.io), a privately-held company for a purchase price of $2.3 million in cash. Promoter.io is a Net Promoter Score (NPS) platform for small and medium sized businesses that can measure loyalty and customer sentiment using the NPS.

On June 17, 2019, the Company acquired Cooladata Ltd. (Cooladata), a privately-held company for a purchase price of $7.6 million in cash. Cooladata is a cloud-based behavioral analytics platform that can derive and predict customer sentiment.

On May 16, 2019, the Company acquired Strikedeck Inc. (Strikedeck), a privately-held company for the purchase price of $11.0 million in cash. Strikedeck is a customer success platform for business-to-business customers.

The above transactions were each accounted for as business combinations. Accordingly, assets acquired and liabilities assumed were recorded at their estimated fair values as of the acquisition date when control was obtained. The Company expensed all transaction costs in the period in which they were incurred. The fair value of developed technologies and customer relationships were determined by using the Multiple Period Excess Earnings

Method, and the fair value of the trademarks was determined using the Royalty Relief Method. The excess of the consideration paid over the fair value of the net tangible assets and liabilities and identifiable intangible assets acquired is recorded as goodwill. The goodwill resulting from the acquisitions are largely attributable to the synergies expected to be realized. None of the goodwill recorded from the acquisitions will be deductible for income tax purposes.

The Company is in the process of settling working capital adjustments for LivingLens, Zingle and Crowdicity, and therefore the provisional measurements of identifiable assets and liabilities, and the resulting goodwill related to these acquisitions are subject to change and the final purchase price accounting could be different from the amounts presented herein.

The following table summarizes the purchase consideration, net of cash acquired, and the related fair values of the assets acquired and liabilities assumed (in thousands):


	Purchase Consideration, Net of Cash Acquired		Net Liabilities Assumed		Identifiable Intangible Assets		Goodwill
LivingLens	$	25,894	$	(389)	$	5,700	$	20,583
Crowdicity	15,865		(2,350)		4,811		13,404
Zingle	42,702		(665)		8,715		34,652
Promoter	1,694		(431)		900		1,225
Cooladata	7,346		(2,784)		4,600		5,530
Strikedeck	10,498		(439)		4,000		6,937

The following table sets forth each component of identifiable intangible assets acquired in connection with the acquisitions (in thousands):


	LivingLens					Crowdicity				Zingle
Identifiable Intangible Assets	Amount		Useful Life (years)	Amount		Useful Life (years)	Amount		Useful Life (years)
Developed technology	$	3,100	5	$	2,406	5	$	4,915	5
Customer relationships	2,200		5	2,105		5	3,000		5
Trademarks	400		5	300		5	800		5
Total	$	5,700		$	4,811		$	8,715


	Promoter					Cooladata				Strikedeck
Identifiable Intangible Assets	Amount		Useful Life (years)	Amount		Useful Life (years)	Amount		Useful Life (years)
Developed technology	$	700	5	$	4,600	5	$	4,000	5
Trademarks	200		5	—		—	—		—
Total	$	900		$	4,600		$	4,000

The financial results for the above acquisitions are included in the Company's unaudited condensed consolidated financial statements from the date of acquisition through April 30, 2020.

The pro forma impact of these acquisitions on unaudited condensed consolidated revenue, income (loss) from operations and net loss was not material.