<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>SCHEDULE 13G/A</submissionType>
		<previousAccessionNumber>0001415889-25-012882</previousAccessionNumber>
	    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001856662</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>





    </filerInfo>
  </headerData>

  <formData>
    <coverPageHeader>
		<amendmentNo>1</amendmentNo>
	      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>05/20/2025</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0001539850</issuerCik>        <issuerName>STARCO BRANDS, INC.</issuerName>        <issuerCusip>85526F201</issuerCusip>
        <issuerPrincipalExecutiveOfficeAddress>
          <com:street1>706 N Citrus Ave.</com:street1>
                    <com:city>Los Angeles</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90038</com:zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>

	        <designateRulesPursuantThisScheduleFiled>
	   				        <designateRulePursuantThisScheduleFiled>Rule 13d-1(c)</designateRulePursuantThisScheduleFiled>
		      </designateRulesPursuantThisScheduleFiled>

    </coverPageHeader>

	    <coverPageHeaderReportingPersonDetails>




    <reportingPersonName>The Production Board, LLC</reportingPersonName>

	  		<memberGroup>a</memberGroup>


		 <citizenshipOrOrganization>DE</citizenshipOrOrganization>

      <reportingPersonBeneficiallyOwnedNumberOfShares>
                <soleVotingPower>91444397.00</soleVotingPower>
                          <sharedVotingPower>0.00</sharedVotingPower>
                          <soleDispositivePower>91444397.00</soleDispositivePower>
                         <sharedDispositivePower>0.00</sharedDispositivePower>
             </reportingPersonBeneficiallyOwnedNumberOfShares>

              <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>91447397.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>


     	    <classPercent>11.7</classPercent>











	        <typeOfReportingPerson>OO</typeOfReportingPerson>



    </coverPageHeaderReportingPersonDetails>

    <items>
      <item1>
        <issuerName>STARCO BRANDS, INC.</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>706 N Citrus Ave., Los Angeles, CA, 90038.</issuerPrincipalExecutiveOfficeAddress>
      </item1>

      <item2>
        <filingPersonName>The Production Board, LLC.
</filingPersonName>        <principalBusinessOfficeOrResidenceAddress>The Production Board, LLC - 548 Market Street, San Francisco, CA 94104
</principalBusinessOfficeOrResidenceAddress>        <citizenship>The Production Board, LLC - Delaware
</citizenship>      </item2>

        <item3>
		        <notApplicableFlag>Y</notApplicableFlag>

      </item3>



    <item4>
    <amountBeneficiallyOwned>Row 9 of the Reporting Person's cover page to this Schedule 13G sets forth the aggregate number of shares of securities of the Issuer currently beneficially owned by such Reporting Person and is incorporated by reference.</amountBeneficiallyOwned>    <classPercent>Row 11 of the Reporting Person's cover page to this Schedule 13G sets forth the percentage of the shares of securities of the Issuer currently beneficially owned by such Reporting Person and is incorporated by reference. The percentage set forth in row 11 is based upon 784,192,034 shares of Class A common stock outstanding as of May 20, 2025, as reported in the Issuer's quarterly report on Form 10-Q filed with the Securities and Exchange Commission on May 20, 2025.</classPercent>
      <numberOfSharesPersonHas>
        <solePowerOrDirectToVote>Row 5 of the Reporting Person's cover page to this Schedule 13G sets forth the number of shares over which the Reporting Person has the sole power to vote or to direct the vote.
</solePowerOrDirectToVote>
        <sharedPowerOrDirectToVote>Row 6 of the Reporting Person's cover page to this Schedule 13G sets forth the number of shares over which the Reporting Person has the shared power to vote or to direct the vote.
</sharedPowerOrDirectToVote>
        <solePowerOrDirectToDispose>Row 7 of the Reporting Person's cover page to this Schedule 13G sets forth the number of shares over which the Reporting Person has the sole power to dispose or to direct the disposition of.
</solePowerOrDirectToDispose>
        <sharedPowerOrDirectToDispose>Row 8 of the Reporting Person's cover page to this Schedule 13G sets forth the number of shares over which the Reporting Person has the shared power to dispose or to direct the disposition of.
</sharedPowerOrDirectToDispose>
      </numberOfSharesPersonHas>
    </item4>


        <item5>
	          <notApplicableFlag>Y</notApplicableFlag>


    </item5>


        <item6>
	  	  <notApplicableFlag>Y</notApplicableFlag>
		        </item6>


        <item7>
	  	  <notApplicableFlag>Y</notApplicableFlag>


    </item7>


          <item8>
                <notApplicableFlag>Y</notApplicableFlag>

              </item8>


            <item9>
                <notApplicableFlag>Y</notApplicableFlag>
                      </item9>


      <item10>
                <notApplicableFlag>N</notApplicableFlag>
        <certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.</certifications>

      </item10>
    </items>


	    <signatureInformation>
      <reportingPersonName>The Production Board, LLC</reportingPersonName>

      <signatureDetails>
        <signature>/s/ Eric Sundstrom</signature>
        <title>Eric Sundstrom, VP, Finance &amp; Operations</title>
        <date>05/21/2025</date>
      </signatureDetails>

    </signatureInformation>



  </formData>

    </edgarSubmission>
