10-Q

U.S. SECURITIES AND EXCHANGE COMMISSION

 Washington, D.C. 20549

FORM 10-Q

[X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE

ACT OF 1934

For the quarterly period ended JUNE 30, 2018

  [   ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE

ACT OF 1934

Commission file number:  0-54892

STARCO BRANDS, INC

 (Exact name of registrant as specified in its charter)

Nevada	27-1781753
(State or Other Jurisdiction of Incorporation or Organization)	(I.R.S. Employer Identification No.)
250 26th Street, Suite 200, Santa Monica, CA	90402
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: (818) 260-9370

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  [X]        No  [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  [X]        No  [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company.  See the definitions of “large accelerated filer,” “accelerated filer,”  “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer [  ] Non-accelerated filer [  ] Emerging growth company [  ] Accelerated filer [  ] Smaller reporting company [X]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  [   ]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes  [  ]    No  [X]

State the number of shares outstanding of each of the issuer’s classes of common equity, as of the latest practicable date:  As of August 3, 2018, the issuer had 159,090,914 shares of its common stock issued and outstanding.

-1-

TABLE OF CONTENTS

PART I
Item 1.	Condensed Unaudited Financial Statements	4
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	11
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	14
Item 4.	Controls and Procedures	14
PART II		15
Item 1.	Legal Proceedings	15
Item 1A.	Risk Factors	15
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	15
Item 3.	Defaults Upon Senior Securities	15
Item 4.	Mining Safety Disclosures	15
Item 5.	Other Information	15
Item 6.	Exhibits	16
	Signatures	17

2

 PART I – FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

STARCO BRANDS, INC.

INDEX TO FINANCIAL STATEMENTS

Condensed Balance Sheets as of June 30, 2018 and December 31, 2017 (unaudited)	4
Condensed Statements of Operations for the Three and Six Months ended June 30, 2018 and 2017 (unaudited)	5
Condensed Statements of Cash Flows for the Six Months ended June 30, 2018 and 2017 (unaudited)	6
Notes to the Condensed Financial Statements (unaudited)	7

3

STARCO BRANDS, INC. CONDENSED BALANCE SHEETS (Unaudited)
	June 30, 2018		December 31, 2017
ASSETS
Current Assets:
Cash	$	46,300	$	314,181
Accounts receivable, related party	39,717		4,692
Prepaid and other assets	11,991		43,218
Total Current Assets	98,008		362,091
Deposit	3,500		3,500
Total Assets	$	101,508	$	365,591
LIABILITIES AND STOCKHOLDERS' (DEFICIT)
Current Liabilities:
Accounts payable	$	229,844	$	194,462
Other payables and accruals	250,214		276,149
Accrued compensation	57,683		30,050
Due to an officer	289,821		-
Loans payable – related party	72,843		362,664
Notes payable	-		33,158
Total Current Liabilities	900,405		896,483
Total Liabilities	900,405		896,483
Stockholders' Deficit:
Common Stock par value $0.001 300,000,000 shares authorized, 159,090,914 and 2,417,569 shares issued and outstanding, respectively	159,091		2,418
Additional paid in capital	15,495,055		14,965,081
Common stock to be issued	-		600,000
Accumulated deficit	(16,453,043)		(16,098,391)
Total Stockholders' Deficit	(798,897)		(530,892)
Total Liabilities and Stockholders' Deficit	$	101,508	$	365,591
The accompanying notes are an integral part of these unaudited condensed financial statements.

4

STARCO BRANDS, INC. CONDENSED STATEMENTS OF OPERATIONS (Unaudited)
	For the Three Months Ended June 30,				For the Six Months Ended June 30,
	2018		2017		2018		2017
Revenues, net, related party	$	39,716	$	-	$	40,479	$	-
Operating Expenses:
Compensation expense	61,698		64,750		148,164		131,000
Advertising and promotion	18,198		-		19,550		-
Professional fees	13,239		9,912		89,129		31,296
General and administrative	48,291		28,027		128,423		65,439
Total operating expenses	141,426		102,689		385,266		227,735
Loss from operations	(101,710)		(102,689)		(344,787)		(227,735)
Other Income (Expense):
Interest expense	(7,927)		(934)		(15,908)		(1,798)
Interest income	13		-		43		-
Other income	3,000				6,000
Loss on conversion of debt	-		(259,739)		-		(259,739)
Total other expense	(4,914)		(260,673)		(9,865)		(261,537)
Loss before provision for income taxes	(106,624)		(363,362)		(354,652)		(489,272)
Provision for income taxes	-		-		-		-
Net Loss	$	(106,624)	$	(363,362)	$	(354,652)	$	(489,272)
Loss per share, basic and diluted	$	(0.00)	$	(0.30)	$	(0.00)	$	(0.46)
Weighted average shares outstanding, basic and diluted	157,925,413		1,196,099		107,508,363		1,058,904

The accompanying notes are an integral part of these unaudited condensed financial statements.

5

STARCO BRANDS, INC. CONDENSED STATEMENTS OF CASH FLOWS (Unaudited)
	For the Six Months Ended June 30,
	2018		2017
CASH FLOW FROM OPERATING ACTIVITIES:
Net loss	$	(354,652)	$	(489,272)
Adjustments to reconcile net loss to net cash used in operating activities:
Stock based compensation	8,181		-
Stock based compensation – related party	31,666		-
Contributed services	46,800		-
Additional shares issued for prior debt conversion	-		259,739
Changes in Operating Assets and Liabilities:
Accounts receivable, related party	(35,025)		-
Prepaids & other assets	31,227		(15,690)
Accounts payable	32,535		4,057
Accrued expenses	4,545		128,754
Net Cash Used in Operating Activities	(234,723)		(112,412)
CASH FLOWS FROM INVESTING ACTIVITIES:	-		-
CASH FLOWS FROM FINANCING ACTIVITIES:
Advances from a related party	2,000		154,248
Repayment of advances from a related party	(2,000)		(42,537)
Proceeds from the sale of common stock	-		250,000
Proceeds from notes payable	-		21,966
Payments on notes payable	(33,158)		(1,966)
Net Cash Provided (Used) by Financing Activities	(33,158)		381,711
Net Increase (Decrease) in Cash	(267,881)		269,299
Cash at Beginning of Period	314,181		-
Cash at End of Period	$	46,300	$	269,299
Cash paid during the period for:
Interest	$	-	$	-
Income taxes	$	-	$	-

The accompanying notes are an integral part of these unaudited condensed financial statements.

6

STARCO BRANDS, INC.

NOTES TO CONDENSED FINANCIAL STATEMENTS

June 30, 2018

(Unaudited) 

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

Starco Brands, Inc. (the "Company") was incorporated in the State of Nevada on January 26, 2010, to engage in Direct Response marketing of consumer products with the goal of producing sales through television and/or retail. On September 7, 2017 the Company filed an Amendment to the Articles of Incorporation to change the corporate name to Starco Brands, Inc.  The Board determined the change of the Company’s name was in the best interests of the Company due to changes in our current and anticipated business operations.  In July 2017 the Company entered into a licensing agreement with The Starco Group, located in Los Angeles, California.  The Company intends to focus our marketing efforts on the novel consumer products manufactured by The Starco Group.  The Starco Group is predominantly an aerosol and liquid fill private label manufacturer which manufactures DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts & crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverage and spirits and wine.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation

The Company’s unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The accompanying unaudited condensed financial statements reflect all adjustments, consisting of only normal recurring items, which, in the opinion of management, are necessary for a fair statement of the results of operations for the periods shown and are not necessarily indicative of the results to be expected for the full year ending December 31, 2018. These unaudited condensed financial statements should be read in conjunction with the financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2017.

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results may differ from those estimates.

Revenue Recognition

Revenue is recognized when a customer obtains control of promised goods or services and is recognized in an amount that reflects the consideration that an entity expects to receive in exchange for those goods or services. In addition, the standard requires disclosure of the nature, amount, timing, and uncertainty of revenue and cash flows arising from contracts with customers. The amount of revenue that is recorded reflects the consideration that the Company expects to receive in exchange for those goods. The Company applies the following five-step model in order to determine this amount: (i) identification of the promised goods in the contract; (ii) determination of whether the promised goods are performance obligations, including whether they are distinct in the context of the contract; (iii) measurement of the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.

The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the goods or services it transfers to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company's performance obligations are transferred to customers at a point in time, typically upon delivery. The Company recognizes revenue from its royalty agreements with The Starco Group, Inc. (“TSG”). Revenue is only recognized after TSG receives payment on applicable product sales for which the Company is to receive a royalty.

Reclassificationss

Certain reclassifications have been made to the prior period financial information to conform to the presentation used in the financial statements for the three and six months ended June 30, 2018.

Recently issued accounting pronouncements

The Company has implemented all new accounting pronouncements that are in effect.  These pronouncements did not have any material impact on the financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

7

NOTE 3 – GOING CONCERN

The accompanying unaudited financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has an accumulated deficit of $16,453,043 at June 30, 2018, had a net loss of $354,652 and net cash used in operating activities of $234,723 for the six months ended June 30, 2018. The Company’s ability to raise additional capital through the future issuances of common stock and/or debt financing is unknown. The obtainment of additional financing, the successful development of the Company’s contemplated plan of operations, and its transition, ultimately, to the attainment of profitable operations are necessary for the Company to continue operations. These conditions and the ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The financial statements of the Company do not include any adjustments that may result from the outcome of these aforementioned uncertainties.

During 2017 the Company embarked on a new strategy to ensure the Company can operate as a going concern; although there are no assurances that any of these measures will be successful. The Company has raised $600,000 in seed financing to embark on its new strategy. Management is analyzing and beginning to execute new potential growth paths.

NOTE 4 – ACCOUNTS PAYABLE

A portion of the Company’s accounts payable is the result of chargebacks for product that was not sold by a former customer. The Company also has other payables that are several years old for which management is in discussion with the vendors to settle those liabilities for a lesser amount.

	June 30, 2018		December 31, 2017
Chargeback	$	3,075	$	3,075
Aged payables		99,145		99,145
Other vendor payables		127,624		92,242
	$	229,844	$	194,462

NOTE 5 – NOTES PAYABLE

The Company has two financing loans for its Director and Officer Insurance. As of June 30, 2018, and December 31, 2017 the loans have a balance of $0 and $33,158, respectively. The loans bear interest at 3.7% and are due within one year.

NOTE 6 – COMMITMENTS & CONTIGENCIES

The Company currently occupies office space in Burbank, California. The Company signed a three-year lease starting January 1, 2016. Current monthly lease payments are $3,527 with yearly increases.  The lease required a deposit of $3,500 which was paid on December 10, 2015. As of June 30, 2018, and December 31, 2017, the Company has accrued rent due of $17,833 and $13,949, respectively.

Investment Agreement

On July 9, 2014, the Board of Directors approved an investment arrangement with an individual. Per the terms of the agreement, the investor transferred $150,000 to the Company for which he was entitled to the following: $1 per unit sold of a fitness product through all retail outlets including online and retail shopping shows until the investment was paid back in full. Once the original investment was recouped the investor shall then receive a 2% royalty in perpetuity on all future retail sales of the fitness product. The investment remains with the Company and is disclosed as an accrued liability on the balance sheet. Since the product for which the investment was intended was never produced this agreement is being renegotiated.

NOTE 7 – RELATED PARTY TRANSACTIONS

During the year ended December 31, 2017, Sanford Lang, the Company’s Chairman and former CEO, advanced the Company $289,821 to pay for general operating expenses. The advances are uncollateralized, require a monthly interest payment of $2,545 and due on demand.

8

On February 26, 2018, the Board approved the issuance of 117,282,442 shares of common stock to its officers and directors for services rendered at a price per share of $0.00027 for total non-cash expense of $31,666.

As of June 30, 2018, the Company owed The Starco Group, Inc, (“TSG”) $72,843 for expenses paid by The Starco Group on behalf of the Company for expenses to launch licensed brands. Once royalties exceed $250,000 in the aggregate, TSG will deduct the incurred expenses from the subsequent royalty payments until TSG is paid in full.

During the six months ended June 30, 2018, the Company recognized $40,479 of royalty revenue and had a $39,717 receivable from The Starco Group.

During the six months ended June 30, 2018, the Company’s Chairman advanced the Company $2,000 to pay for an operating expense. The advance was repaid by March 31, 2018.

NOTE 8 – COMMON STOCK

On April 4, 2017, the Company received $250,000 from two of its investors for the purchase of 3,787,879 shares of common stock at $0.066 per share.

On August 18, 2017, the Company received $150,000 from an investor for the purchase of 2,272,727 shares of common stock at $0.066 per share.

On August 25, 2017, the Company authorized the issuance of 1,208,784 shares of common stock to our CEO, Ross Sklar, in consideration for his forfeiture of warrants to purchase 1,116,667 shares of the Company’s common stock. This transaction was originally accounted for under ASC 718-20-35-8. The Company accounted for the stock issuance based on the incremental cost of the fair value over the fair value of the cancelled warrants on the date of cancellation. The aggregate fair value of the warrants cancelled totaled $855,814 based on the Black Scholes Merton pricing model using the following estimates: exercise price of $0.23, 2.00% risk free rate, 31.91% volatility and expected life of the options of 8.06 years. The fair value of the shares issued was $4,351,624 based on the closing price of the stock of $0.12 on August 25, 2017, resulting in a net increase in fair value of $3,495,810 as of September 30, 2017. The Company subsequently obtained a valuation of the stock price on August 25, 2017 from a third-party valuation firm. The valuation determined that the value of the stock was $0. The Company reversed the accounting on the original entry during the fourth quarter of 2017 so that no additional expense was recognized on the shares issued.

In October 2017, the Company received $200,000 from investors for the purchase of 3,030,303 shares of common stock at $0.066 per share.

On February 26, 2018, the Board of Directors of Starco Brands, Inc. approved the issuance of an aggregate of 30,300,000 post-reverse shares of common stock to 16 third parties in consideration for services valued at $8,181.    

9

On April 3, 2018, the Board approved the issuance of warrants to purchase 2,000,000 shares of common stock pursuant to the terms of the settlement and general release agreement with Carwash, LLC (Note 9).

In April 2018, the company issued 9,090,910 shares of common stock to four investors for the $600,000 previously received and credited to common stock to be issued.

NOTE 9 – STOCK WARRANTS

A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below:

	Shares available to purchase with warrants		Weighted Average Price		Weighted Average Fair Value
Outstanding, December 31, 2016		1,700,000	$	6.90	$	0.186
Issued		2,000,000	$	1.05	$	5
Exercised		-	$	-	$	-
Cancelled		(1,166,667)	$	6.90	$	-

Expired	(533,333)	$	6.90	$	-
Outstanding, December 31, 2017	2,000,000	$	1.05	$	5
Issued	-	$	-	$	-
Exercised	-	$	-	$	-
Cancelled	-	$	-	$	-
Expired	-	$	-	$	-
Outstanding, June 30, 2018	2,000,000	$	1.05	$	5
Exercisable, June 30, 2018	-	$	-	$	-

NOTE 10 – SUBSEQUENT EVENTS

Management has evaluated subsequent events pursuant to the requirements of ASC Topic 855, from the balance sheet date through the date the financial statements were issued and has determined that no material subsequent events exist.

10

ITEM 2.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following information should be read in conjunction with our financial statements and related notes thereto included in Part I, Item 1, above. We also urge you to review and consider our disclosures describing various risks that may affect our business, which are set forth under the heading "Risk Factors," below.

Forward Looking Statements

Certain matters discussed herein are forward-looking statements. Such forward-looking statements contained in this Form 10-Q involve risks and uncertainties, including statements as to:

        ·our future strategic plans

        ·our future operating results;

        ·our business prospects;

        ·our contractual arrangements and relationships with third parties;

        ·the dependence of our future success on the general economy;

        ·our possible future financings; and

        ·the adequacy of our cash resources and working capital.

These forward-looking statements can generally be identified as such because the context of the statement will include words such as we “believe,” “anticipate,” “expect,” “estimate” or words of similar meaning. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which are described in close proximity to such statements and which could cause actual results to differ materially from those anticipated. Shareholders, potential investors and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included herein are only made as of the date of this Form 10-Q, and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Executive Overview

In 2016, Starco Brands, Inc. (“the Company”), abandoned the business plan of marketing consumer products through television distributed infomercials.  In July 2017, our Board of Directors entered into a licensing agreement with The Starco Group, located in Los Angeles, California, to pursue a new strategic marketing plan involving commercializing leading edge products with the intent to sell them through brick and mortar retailers as well as through online retailers.  Management believes the Company will realize modest earnings from royalties in the short term with a stronger positive outlook over the next 24 months.  

Starco Brands, Inc. is now a company whose mission is to create behavior-changing products and brands. Our core competency is inventing brands, marketing, building trends, pushing awareness and social marketing. The licensing agreement with The Starco Group provided Starco Brands with exclusive royalty-free rights to a body of products in the following categories: food, household cleaning, air care, spirits and personal care. The Starco Group is predominantly an aerosol and liquid fill private label manufacturer with manufacturing assets in the following verticals: DIY/Hardware, paints, coatings and adhesives, household, air care, disinfectants, automotive, motorcycle, arts & crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverage, spirits and wine.

The current CEO of The Starco Group, Ross Sklar, was named the CEO of Starco Brands in August of 2017.  Mr. Sklar has a long track record of commercializing technology in industrial and consumer markets. Mr. Sklar has built teams of manufacturing personnel, R&D and sales and marketing professionals over the last 20 years and has grown The Starco Group into a successful and diversified manufacturer supplying a wide range of products to some of the largest retailers in the United States.

The Company has conducted extensive research and has identified specific channels to penetrate with its new portfolio of novel technologies. The Company has begun to execute this vision and has launched the first product line called ‘Breathe ™’, through our manufacturing partner, The Starco Group. The Company has applied for a registered trademark for Breathe with the United States Patent and Trade Office. Breathe is an environmentally-friendly line of household cleaning aerosol products. It is the world’s first aerosol household cleaning line to be approved by the EPA’s Safer Choice program. This product line is biodegradable and is propelled by nitrogen, which makes up approximately 80% of the earth’s breathable air.

11

The Breathe line is currently on shelves in all Wegmans stores.  The Company has begun to implement an online sales strategy and Breathe is now available on Amazon. The Company is now executing a national sales program sold with the Breathe Multi-Purpose Cleaner sold to Walmart.  It’s now on shelves at approximately 700 Walmart stores across the United States.  Breathe is currently being presented to many national retailers in the United States and the prospects of landing more is strong.

To secure assistance with marketing and logistics for our products, Breathe is being marketed and distributed by United Natural Foods, Inc. (“UNFI”), an $8 billion dollar distributor. UNFI has access to over 15,000 retail stores that the Company plans to access over the next 36 months. The Breathe product started out with one UNFI distribution center and due to its early success an additional 5 warehouses where retailers in close proximity to these warehouses, can purchase the products.  Through this effort Breathe is sold in approximately another 600 stores.

The Company also launched their first product in personal care, Honu Sunscreen, which was launched in 1,700 Walmart stores on July 10, 2018. Honu is a reef friendly and family safe SPF 50 with 80 minutes of water resistance that comes with a patented spray wand to spray all your hard to reach spots. The Spray Wand is patented and owned by a third party. Honu is an sun screen spray that will lead the Company to offering other personal care items under this brand.

The Company also signed a co-brand deal with Walmart for their Breathe product line. Parents Choice, a brand owned by Walmart wanted to launch a Nursery Room multipurpose cleaner. The Company allowed Walmart to private label the Breathe Multi-purpose cleaner Parents Choice as long as the Company's BreatheSafe Technology logo was displayed on the front of the can, with proper legal disclosure of trademark ownership on the back on the can. This resulted in this product being offered puts in approximately 1,500 stores, which launched August 15, 2018.

In addition, the Company plans to launch other products in air care, food, personal care, spirits and beverages over the next 60 months. Although the initial market reception to our new lines has been encouraging, the Company may encounter a number of hurdles that could prevent this and future product launches from achieving sustained commercial success. 

The Company established a series of seed financing rounds in 2017 to raise capital through the issuance and sale of the Company’s common stock and has a positive outlook on receiving revenues over the course of the next 36 months. We currently have no plans for a public offering of our stock and such stock sales will likely be exempt from the registration requirements provided by federal and state securities laws. The purchasers and manner of issuance will be determined according to our financial needs and the available exemptions to the registration requirements of the Securities Act of 1933. The Company started its Seed financing on August 18, 2017 and closed it by October 25, 2017, raising a total of $600,000. The Company may engage in subsequent funding rounds later in 2018. Our intent is to use most of the capital raised for sales, marketing and compliance. 

The Company’s ultimate goal is to become a leading supplier in the consumer marketplace through the introduction of innovative and unique products and brands whose success is expected to increase shareholder value. The Company will continue to evaluate this and other opportunities to further set its strategy for 2018, 2019 and 2020.

Results of Operation for the Three Months Ended June 30, 2018 and 2017

Revenue

For the three months ended June 30, 2018 and 2017 the Company had product royalty revenue of $39,716 and $0, respectively. Revenues under the new business model did not begin until the second half of 2017.

Operating Expenses

For the three months ended June 30, 2018, the Company incurred compensation expense of $61,698 compared to $64,750 for the three months ended June 30, 2017; a decrease of $3,052, or 4.7%. Compensation expense decreased slightly due to a lower monthly expense for one of our officers.

For the three months ended June 30, 2018, the Company incurred $18,198 in advertising and promotional expense as compared to $0 for three months ended June 30, 2017. The increase is due to the start of our new strategic marketing plan.

For the three months ended June 30, 2018, the Company incurred $13,239 in professional fees compared to $9,912 for the same period in the prior year. Professional fees are mainly for accounting, auditing and legal services associated with our periodic reports and other filings as a public company. The increase is primarily due to additional legal expense.

For the three months ended June 30, 2018, the Company incurred $48,291 in general and administrative expense as compared to $28,027 for the same period in the prior year; an increase of $20,264, or 72.35%. The increase is due to additional expenses related to our change in management, financing and our new business plan.

Other Income and Expense

For the three months ended June 30, 2018 we had total other expense of $4,914 compared to $260,673 for the same period in the prior year. For the three months ended June 30, 2018, the Company recorded interest income of $13 and other income from subleasing its office space of $3,000. This was offset by interest expense of $7,927. In the prior year we had interest expense of $934 and a loss on conversion of debt of 259,739.

12

Net Loss

For the three months ended June 30, 2018, we realized a net loss of $106,624 as compared to $363,362 for the same period in the prior year. The decrease is mainly due to the loss on conversion of debt in the prior year as discussed above.

Results of Operation for the Six Months Ended June 30, 2018 and 2017

Revenues

For the six months ended June 30, 2018 the Company recorded revenue of $40,479, compared no revenue for the six months ended June 30, 2017.

Operating Expenses

For the six months ended June 30, 2018, the Company incurred compensation expense of $148,164 compared to $131,000 for the six months ended June 30, 2017; an increase of $17,164, or 13.1%. During the current period we incurred non-cash expense of $31,666 for 117,282,442 shares issued to officers and directors.

For the six months ended June 30, 2018, the Company incurred $19,550 in advertising and promotional expense as compared to $0 for six months ended June 30, 2017. The increase is due to the start of our new strategic marketing plan.

For the six months ended June 30, 2018, the Company incurred $89,129 in professional fees compared to $31,296 for the same period in the prior year. Professional fees are mainly for accounting, auditing and legal services associated with our quarterly filings as a public company. The increase is due to increased legal fees.

For the six months ended June 30, 2018, the Company incurred $128,423 in general and administrative expense as compared to $65,439 for the same period in the prior year; an increase of $62,984, or 96.2%. The increase is in conjunction with our increased business activities as we pursue new restructuring.

Other Income and Expense

For the six months ended June 30, 2018 we had total other expense from interest of $9,865 compared to $261,537 for the same period in the prior year. For the six months ended June 30, 2018, the Company recorded interest expense of $15,908, interest income of $43 and other income from subleasing its office space of $6,000. In the prior period there was interest expense of $1,798 and a loss on conversion of debt of $259,739.

Net Loss

For the six months ended June 30, 2018 we realized a net loss of $354,652 as compared to $489,272 for the same period in the prior year.

Liquidity and Capital Resources

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has an accumulated deficit of $16,453,043 at June 30, 2018, had a net loss of $354,652 and net cash used in operating activities of $234,723 for the six months ended June 30, 2018.

Net cash used by financing activities for the six months ended June 30, 2018 was $33,159 compared to $381,711 provided by financing activities for the six months ended June 30, 2017.

Critical Accounting Estimates and Policies

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Note 2 to the Financial Statements describes the significant accounting policies and methods used in the preparation of the Financial Statements. Estimates are used for, but not limited to, contingencies and taxes.

13

Actual results could differ materially from those estimates. The following critical accounting policies are impacted significantly by judgments, assumptions, and estimates used in the preparation of the Financial Statements.

We are subject to various loss contingencies arising in the ordinary course of business.  We consider the likelihood of loss or impairment of an asset or the incurrence of a liability, as well as our ability to reasonably estimate the amount of loss in determining loss contingencies.  An estimated loss contingency is accrued when management concludes that it is probable that an asset has been impaired or a liability has been incurred and the amount of the loss can be reasonably estimated.  We regularly evaluate current information available to us to determine whether such accruals should be adjusted.

We recognize deferred tax assets (future tax benefits) and liabilities for the expected future tax consequences of temporary differences between the book carrying amounts and the tax basis of assets and liabilities.  The deferred tax assets and liabilities represent the expected future tax return consequences of those differences, which are expected to be either deductible or taxable when the assets and liabilities are recovered or settled.  Future tax benefits have been fully offset by a 100% valuation allowance as management is unable to determine that it is more likely than not that this deferred tax asset will be realized.

Revenue is recognized when a customer obtains control of promised goods or services and is recognized in an amount that reflects the consideration that an entity expects to receive in exchange for those goods or services. In addition, the standard requires disclosure of the nature, amount, timing, and uncertainty of revenue and cash flows arising from contracts with customers. The amount of revenue that is recorded reflects the consideration that the Company expects to receive in exchange for those goods. The Company applies the following five-step model in order to determine this amount: (i) identification of the promised goods in the contract; (ii) determination of whether the promised goods are performance obligations, including whether they are distinct in the context of the contract; (iii) measurement of the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.

The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the goods or services it transfers to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company's performance obligations are transferred to customers at a point in time, typically upon delivery.

Off-Balance Sheet Arrangements 

We have not entered into any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources and would be considered material to investors.

Recent Accounting Pronouncements

The Company has implemented all new accounting pronouncements that are in effect. These pronouncements did not have any material impact on the financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable to smaller reporting companies.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) that are designed to be effective in providing reasonable assurance that information required to be disclosed in our reports under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission (the “SEC”), and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure. Our Chief Executive Officer and Chief Financial Officer evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report.  Based on that evaluation, they concluded that our disclosure controls and procedures were not effective for the quarterly period ended June 30, 2018.

14

The following aspects of the Company were noted as potential material weaknesses:

·

timely and accurate reconciliation of accounts

·

lack of segregation of duties

·

complex accounting transaction expertise

·

lack of corporate documentation

In designing and evaluating disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable, not absolute assurance of achieving the desired objectives. Also, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs.

Changes in Internal Controls

Based on that evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that no change occurred in the Company's internal controls over financial reporting during the quarter ended June 30, 2018, that has materially affected, or is reasonably likely to materially affect, the Company's internal controls over financial reporting.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

There are not presently any material pending legal proceedings to which the Company is a party or as to which any of our property is subject, and no such proceedings are known to the Company to be threatened or contemplated against it.

ITEM 1A. RISK FACTORS

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and, as such, are not required to provide the information under this Item.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

In April 2018, the Company issued 9,090,910 shares of common stock to four investors for the $600,000 previously received during 2017 and credited to common stock to be issued.

All shares were or will be privately issued with a restrictive legend in reliance on the exemption from registration provided by Section 4(a)(2) of the Securities Act of 1933.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINING SAFETY DISCLOSURES

Not applicable.

ITEM 5. OTHER INFORMATION.

None

15

ITEM 6. EXHIBITS

Part I Exhibits

No.	Description
31.1	Chief Executive Officer Section 302 Certification
31.2	Chief Financial Officer Section 302 Certification
32.1	Section 1350 Certification

Part II Exhibits

No.	Description
3(i).1	Articles of Incorporation, as amended August 13, 2015 (Incorporated by reference to exhibit 3(ii) to Form 8-K, filed August 20, 2015)
3(i)2	Amendment to Articles of Incorporation, dated September 7, 2017
3(ii)	Bylaws of Starco Brands, Inc.  (Incorporated by reference to exhibit 3.2 to Form S-1, filed January 31, 2010)
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Calculation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	XBRL Taxonomy Label Linkbase Document
101.PRE	XBRL Taxonomy Presentation Linkbase Document

16

SIGNATURES

In accordance with the requirements of the Exchange Act, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

STARCO BRANDS, INC.

Dated: August 14, 2018	By:  /s/ Ross Sklar Ross Sklar Chief Executive Officer
	By: /s/Rachel Boulds Rachel Boulds Chief Financial Officer

17

EX-31.1

Exhibit 31.1

CHIEF EXECUTIVE OFFICER

I, Ross Sklar, hereby certify that:

(1) I have reviewed this quarterly report on Form 10-Q of Starco Brands, Inc.;

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant's other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

(5) The registrant's other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Dated:  August 14, 2018 /s/Ross Sklar Ross Sklar Chief Executive Officer

EX-31.2

Exhibit 31.2

CHIEF FINANCIAL OFFICER

I, Rachel Boulds, hereby certify that:

(1) I have reviewed this quarterly report on Form 10-Q of Starco Brands, Inc.;

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant's other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

(5) The registrant's other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Dated: August 14, 2018 /s/Rachel Boulds Rachel Boulds Chief Financial Officer

EX-32.1 4 ex321.htm CERTIFICATION

Exhibit 32.1

CERTIFICATION PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Pursuant to section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code), the undersigned officers of Starco Brands, Inc., a Nevada corporation (the "Company"), do hereby certify, to the best of their knowledge, that:

1.     The Quarterly Report on Form 10-Q for the period ending June 30, 2018 (the "Report") of the Company complies in all material respects with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2.     The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.  

Dated:  August 14, 2018 /s/Ross Sklar Ross Sklar Chief Executive Officer

Dated: August 14, 2018 /s/Rachel Boulds Rachel Boulds Chief Financial Officer

20

XML

Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2018	Aug. 03, 2018
Document And Entity Information
Entity Registrant Name	Starco Brands, Inc.
Entity Central Index Key	0001539850
Document Type	10-Q
Document Period End Date	Jun. 30, 2018
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		159,090,914
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2018

XML

BALANCE SHEETS (Unaudited) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Current Assets:
Cash	$ 46,300	$ 314,181
Accounts receivable	39,717	4,692
Prepaid and other expenses	11,991	43,218
Total Current Assets	98,008	362,091
Deposit	3,500	3,500
Total Assets	101,508	365,591
Current Liabilities:
Accounts payable	229,844	194,462
Other payable and accruals	250,214	276,149
Accrued compensation	57,683	30,050
Due to an officer	289,821
Loan payable - related party	72,843	362,664
Notes payable		33,158
Total Current Liabilities	900,405	896,483
Total Liabilities	900,405	896,483
Stockholders' (Deficit):
Common Stock par value $0.001 300,000,000 shares authorized, 159,090,914 and 2,417,569 shares issued and outstanding, respectively	159,091	2,418
Additional paid in capital	15,495,055	14,965,081
Common stock to be issued		600,000
Retained deficit	(16,453,043)	(16,098,391)
Total Stockholders' (Deficit)	(798,897)	(530,892)
Total Liabilities and Stockholders' (Deficit)	$ 101,508	$ 365,591

XML

BALANCE SHEETS (Unaudited) (Parenthetical) - $ / shares	Jun. 30, 2018	Dec. 31, 2017
Statement of Financial Position [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	300,000,000	300,000,000
Common stock, shares issued	159,090,914	2,417,569
Common stock, shares outstanding	159,090,914	2,417,569

XML

STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Income Statement [Abstract]
Revenues	$ 39,716		$ 40,479
Operating Expenses:
Compensation expense	61,698	64,750	148,164	131,000
Advertising and promotion	18,198		19,550
Professional fees	13,239	9,912	89,129	31,296
General and administrative	48,291	28,027	128,423	65,439
Total operating expenses	141,426	102,689	385,266	227,735
Loss from operations	(101,710)	(102,689)	(344,787)	(227,735)
Other Income (Expense):
Interest expense	(7,927)	(934)	(15,908)	(1,798)
Interest income	13		43
Other income	3,000		6,000
Loss on conversion of debt		(259,739)		(259,739)
Total other expense	(4,914)	(260,673)	(9,865)	(261,537)
Loss before provision for income taxes	(106,624)	(363,362)	(354,652)	(489,272)
Provision for income taxes
Net Loss	$ (106,624)	$ (363,362)	$ (354,652)	$ (489,272)
Loss per Share, Basic & Diluted	$ (0.00)	$ (0.30)	$ (0.00)	$ (0.46)
Weighted Average Shares Outstanding	157,925,413	1,196,099	107,508,363	1,058,904

XML

STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017
CASH FLOW FROM OPERATING ACTIVITES:
Net Loss for the Period	$ (354,652)	$ (489,272)
Adjustments to reconcile net loss to net cash used by operating activities:
Stock based compensation	8,181
Stock based compensation - related party	31,666
Contributed services	46,800
Additional shares issued for prior debt conversion		259,739
Changes in Operating Assets and Liabilities:
Accounts receivable	(35,025)
Prepaids & other assets	31,227	(15,690)
Accounts payable	32,535	4,057
Accrued expenses	4,545	128,754
Net Cash (Used) in Operating Activities	(234,723)	(112,412)
CASH FLOWS FROM INVESTING ACTIVITIES:
Net Cash Used by Investing Activities
CASH FLOWS FROM FINANCING ACTIVITIES:
Advances from a related party	2,000	154,248
Repayment of advances from a related party	(2,000)	(42,537)
Proceeds from the sale of common stock		250,000
Proceeds from notes payable		21,966
Payments on notes payable	(33,158)	(1,966)
Net Cash Provided by Financing Activities	(33,158)	381,711
Net Increase (decrease) in Cash	(267,881)	269,299
Cash at Beginning of Period	314,181
Cash at End of Period	46,300	269,299
Cash paid during the year for:
Interest
Income taxes

XML

ORGANIZATION AND DESCRIPTION OF BUSINESS

6 Months Ended

Jun. 30, 2018

Organization And Description Of Business

ORGANIZATION AND DESCRIPTION OF BUSINESS

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

Starco Brands, Inc. (the "Company") was incorporated in the State of Nevada on January 26, 2010, to engage in Direct Response marketing of consumer products with the goal of producing sales through television and/or retail. On September 7, 2017 the Company filed an Amendment to the Articles of Incorporation to change the corporate name to Starco Brands, Inc.  The Board determined the change of the Company’s name was in the best interests of the Company due to changes in our current and anticipated business operations.  In July 2017 the Company entered into a licensing agreement with The Starco Group, located in Los Angeles, California.  The Company intends to focus our marketing efforts on the novel consumer products manufactured by The Starco Group.  The Starco Group is predominantly an aerosol and liquid fill private label manufacturer which manufactures DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts & crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverage and spirits and wine.

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2018

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation

The Company’s unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The accompanying unaudited condensed financial statements reflect all adjustments, consisting of only normal recurring items, which, in the opinion of management, are necessary for a fair statement of the results of operations for the periods shown and are not necessarily indicative of the results to be expected for the full year ending December 31, 2018. These unaudited condensed financial statements should be read in conjunction with the financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2017.

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results may differ from those estimates.

Revenue Recognition

Revenue is recognized when a customer obtains control of promised goods or services and is recognized in an amount that reflects the consideration that an entity expects to receive in exchange for those goods or services. In addition, the standard requires disclosure of the nature, amount, timing, and uncertainty of revenue and cash flows arising from contracts with customers. The amount of revenue that is recorded reflects the consideration that the Company expects to receive in exchange for those goods. The Company applies the following five-step model in order to determine this amount: (i) identification of the promised goods in the contract; (ii) determination of whether the promised goods are performance obligations, including whether they are distinct in the context of the contract; (iii) measurement of the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.

The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the goods or services it transfers to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company's performance obligations are transferred to customers at a point in time, typically upon delivery.

Reclassifications

Certain reclassifications have been made to the prior period financial information to conform to the presentation used in the financial statements for the three and six months ended June 30, 2018.

Recently issued accounting pronouncements

The Company has implemented all new accounting pronouncements that are in effect.  These pronouncements did not have any material impact on the financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

XML

GOING CONCERN

6 Months Ended

Jun. 30, 2018

Organization, Consolidation and Presentation of Financial Statements [Abstract]

GOING CONCERN

NOTE 3 – GOING CONCERN

The accompanying unaudited financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has an accumulated deficit of $16,453,043 at June 30, 2018, had a net loss of $354,652 and net cash used in operating activities of $234,723 for the six months ended June 30, 2018. The Company’s ability to raise additional capital through the future issuances of common stock and/or debt financing is unknown. The obtainment of additional financing, the successful development of the Company’s contemplated plan of operations, and its transition, ultimately, to the attainment of profitable operations are necessary for the Company to continue operations. These conditions and the ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The financial statements of the Company do not include any adjustments that may result from the outcome of these aforementioned uncertainties.

During 2017 the Company embarked on a new strategy to ensure the Company can operate as a going concern; although there are no assurances that any of these measures will be successful. The Company has raised $600,000 in seed financing to embark on its new strategy. Management is analyzing and beginning to execute new potential growth paths.

XML

ACCOUNTS PAYABLE

6 Months Ended

Jun. 30, 2018

Payables and Accruals [Abstract]

ACCOUNTS PAYABLE

NOTE 4 – ACCOUNTS PAYABLE

A portion of the Company’s accounts payable is the result of chargebacks for product that was not sold by a former customer. The Company also has other payables that are several years old for which management is in discussion with the vendors to settle those liabilities for a lesser amount.

	June 30, 2018		December 31, 2017
Chargeback	$	3,075	$	3,075
Aged payables		99,145		99,145
Other vendor payables		127,624		92,242
	$	229,844	$	194,462

XML

NOTES PAYABLE

6 Months Ended

Jun. 30, 2018

Notes to Financial Statements

NOTES PAYABLE

NOTE 5 – NOTES PAYABLE

The Company has two financing loans for its Director and Officer Insurance. As of June 30, 2018, and December 31, 2017 the loans have a balance of $0 and $33,158, respectively. The loans bear interest at 3.7% and are due within one year.

XML

COMMITMENTS & CONTIGENCIES

6 Months Ended

Jun. 30, 2018

Notes to Financial Statements

COMMITMENTS & CONTIGENCIES

NOTE 6 – COMMITMENTS & CONTIGENCIES

The Company currently occupies office space in Burbank, California. The Company signed a three-year lease starting January 1, 2016. Current monthly lease payments are $3,527 with yearly increases.  The lease required a deposit of $3,500 which was paid on December 10, 2015. As of June 30, 2018, and December 31, 2017, the Company has accrued rent due of $17,833 and $13,949, respectively.

Investment Agreement

On July 9, 2014, the Board of Directors approved an investment arrangement with an individual. Per the terms of the agreement, the investor transferred $150,000 to the Company for which he was entitled to the following: $1 per unit sold of a fitness product through all retail outlets including online and retail shopping shows until the investment was paid back in full. Once the original investment was recouped the investor shall then receive a 2% royalty in perpetuity on all future retail sales of the fitness product. The investment remains with the Company and is disclosed as an accrued liability on the balance sheet. Since the product for which the investment was intended was never produced this agreement is being renegotiated.

XML

RELATED PARTY TRANSACTIONS

6 Months Ended

Jun. 30, 2018

Notes to Financial Statements

RELATED PARTY TRANSACTIONS

NOTE 7 – RELATED PARTY TRANSACTIONS

During the year ended December 31, 2017, Sanford Lang, the Company’s Chairman and former CEO, advanced the Company $289,821 to pay for general operating expenses. The advances are uncollateralized, require a monthly interest payment of $2,545 and due on demand.

On February 26, 2018, the Board approved the issuance of 117,282,442 shares of common stock to its officers and directors for services rendered at a price per share of $0.00027 for total non-cash expense of $31,666.

As of June 30, 2018, the Company owed The Starco Group, Inc, (“TSG”) $72,843 for expenses paid by The Starco Group on behalf of the Company for expenses to launch licensed brands. Once royalties exceed $250,000 in the aggregate, TSG will deduct the incurred expenses from the subsequent royalty payments until TSG is paid in full.

During the six months ended June 30, 2018, the Company recognized $40,479 of royalty revenue and had a $39,717 receivable from The Starco Group.

During the six months ended June 30, 2018, the Company’s Chairman advanced the Company $2,000 to pay for an operating expense. The advance was repaid by March 31, 2018.

XML

COMMON STOCK

6 Months Ended

Jun. 30, 2018

Notes to Financial Statements

COMMON STOCK

NOTE 8 – COMMON STOCK

On April 4, 2017, the Company received $250,000 from two of its investors for the purchase of 3,787,879 shares of common stock at $0.066 per share.

On August 18, 2017, the Company received $150,000 from an investor for the purchase of 2,272,727 shares of common stock at $0.066 per share.

On August 25, 2017, the Company authorized the issuance of 1,208,784 shares of common stock to our CEO, Ross Sklar, in consideration for his forfeiture of warrants to purchase 1,116,667 shares of the Company’s common stock. This transaction was originally accounted for under ASC 718-20-35-8. The Company accounted for the stock issuance based on the incremental cost of the fair value over the fair value of the cancelled warrants on the date of cancellation. The aggregate fair value of the warrants cancelled totaled $855,814 based on the Black Scholes Merton pricing model using the following estimates: exercise price of $0.23, 2.00% risk free rate, 31.91% volatility and expected life of the options of 8.06 years. The fair value of the shares issued was $4,351,624 based on the closing price of the stock of $0.12 on August 25, 2017, resulting in a net increase in fair value of $3,495,810 as of September 30, 2017. The Company subsequently obtained a valuation of the stock price on August 25, 2017 from a third-party valuation firm. The valuation determined that the value of the stock was $0. The Company reversed the accounting on the original entry during the fourth quarter of 2017 so that no additional expense was recognized on the shares issued.

In October 2017, the Company received $200,000 from investors for the purchase of 3,030,303 shares of common stock at $0.066 per share.

On February 26, 2018, the Board of Directors of Starco Brands, Inc. approved the issuance of an aggregate of 30,300,000 post-reverse shares of common stock to 16 third parties in consideration for services valued at $8,181.

On April 3, 2018, the Board approved the issuance of warrants to purchase 2,000,000 shares of common stock pursuant to the terms of the settlement and general release agreement with Carwash, LLC (Note 9).

In April 2018, the company issued 9,090,910 shares of common stock to four investors for the $600,000 previously received and credited to common stock to be issued.

XML

STOCK WARRANTS

6 Months Ended

Jun. 30, 2018

Notes to Financial Statements

STOCK WARRANTS

NOTE 9 – STOCK WARRANTS

A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below:

	Shares available to purchase with warrants		Weighted Average Price		Weighted Average Fair Value
Outstanding, December 31, 2016		1,700,000	$	6.90	$	0.186
Issued		2,000,000	$	1.05	$	5
Exercised		-	$	-	$	-
Cancelled		(1,166,667)	$	6.90	$	-
Expired		(533,333)	$	6.90	$	-
Outstanding, December 31, 2017		2,000,000	$	1.05	$	5
Issued		-	$	-	$	-
Exercised		-	$	-	$	-
Cancelled		-	$	-	$	-
Expired		-	$	-	$	-
Outstanding, June 30, 2018		2,000,000	$	1.05	$	5
Exercisable, June 30, 2018		-	$	-	$	-

XML

SUBSEQUENT EVENTS

6 Months Ended

Jun. 30, 2018

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 10 – SUBSEQUENT EVENTS

Management has evaluated subsequent events pursuant to the requirements of ASC Topic 855, from the balance sheet date through the date the financial statements were issued and has determined that no material subsequent events exist.

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

6 Months Ended

Jun. 30, 2018

Accounting Policies [Abstract]

Basis of presentation

Basis of presentation

The Company’s unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The accompanying unaudited condensed financial statements reflect all adjustments, consisting of only normal recurring items, which, in the opinion of management, are necessary for a fair statement of the results of operations for the periods shown and are not necessarily indicative of the results to be expected for the full year ending December 31, 2018. These unaudited condensed financial statements should be read in conjunction with the financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2017.

Use of estimates

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results may differ from those estimates.

Revenue recognition

Revenue Recognition

Revenue is recognized when a customer obtains control of promised goods or services and is recognized in an amount that reflects the consideration that an entity expects to receive in exchange for those goods or services. In addition, the standard requires disclosure of the nature, amount, timing, and uncertainty of revenue and cash flows arising from contracts with customers. The amount of revenue that is recorded reflects the consideration that the Company expects to receive in exchange for those goods. The Company applies the following five-step model in order to determine this amount: (i) identification of the promised goods in the contract; (ii) determination of whether the promised goods are performance obligations, including whether they are distinct in the context of the contract; (iii) measurement of the transaction price, including the constraint on variable consideration; (iv) allocation of the transaction price to the performance obligations; and (v) recognition of revenue when (or as) the Company satisfies each performance obligation.

The Company only applies the five-step model to contracts when it is probable that the entity will collect the consideration it is entitled to in exchange for the goods or services it transfers to the customer. Once a contract is determined to be within the scope of ASC 606 at contract inception, the Company reviews the contract to determine which performance obligations the Company must deliver and which of these performance obligations are distinct. The Company recognizes as revenues the amount of the transaction price that is allocated to the respective performance obligation when the performance obligation is satisfied or as it is satisfied. Generally, the Company's performance obligations are transferred to customers at a point in time, typically upon delivery. The Company recognizes revenue from its royalty agreements with The Starco Group, Inc. (“TSG”). Revenue is only recognized after TSG receives payment on applicable product sales for which the Company is to receive a royalty.

Reclassifications

Reclassifications

Certain reclassifications have been made to the prior period financial information to conform to the presentation used in the financial statements for the three and six months ended June 30, 2018.

Recently issued accounting pronouncements

Recently issued accounting pronouncements

The Company has implemented all new accounting pronouncements that are in effect.  These pronouncements did not have any material impact on the financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

XML

ACCOUNTS PAYABLE (Tables)

6 Months Ended

Jun. 30, 2018

Payables and Accruals [Abstract]

Schedule of Account Payable

	June 30, 2018		December 31, 2017
Chargeback	$	3,075	$	3,075
Aged payables		99,145		99,145
Other vendor payables		127,624		92,242
	$	229,844	$	194,462

XML

STOCK WARRANTS (Tables)

6 Months Ended

Jun. 30, 2018

Notes to Financial Statements

Schedule of Outstanding Stock Warrants

A summary of the status of the Company’s outstanding stock warrants and changes during the periods is presented below:

	Shares available to purchase with warrants		Weighted Average Price		Weighted Average Fair Value
Outstanding, December 31, 2016		1,700,000	$	6.90	$	0.186
Issued		2,000,000	$	1.05	$	5
Exercised		-	$	-	$	-
Cancelled		(1,166,667)	$	6.90	$	-
Expired		(533,333)	$	6.90	$	-
Outstanding, December 31, 2017		2,000,000	$	1.05	$	5
Issued		-	$	-	$	-
Exercised		-	$	-	$	-
Cancelled		-	$	-	$	-
Expired		-	$	-	$	-
Outstanding, June 30, 2018		2,000,000	$	1.05	$	5
Exercisable, June 30, 2018		-	$	-	$	-

XML

GOING CONCERN (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Going Concern
Accumulated Deficit	$ 16,453,043		$ 16,453,043		$ 16,098,391
Net Loss	$ 106,624	$ 363,362	354,652	$ 489,272
Net Cash (Used) in Operating Activities			$ 234,723	$ 112,412

XML

ACCOUNTS PAYABLE (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Payables and Accruals [Abstract]
Chargeback	$ 3,075	$ 3,075
Aged payables	99,145	99,145
Other vendor payables	127,624	92,242
Account Payable	$ 229,844	$ 194,462

XML

COMMITMENTS & CONTIGENCIES (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2018	Dec. 31, 2017	Dec. 10, 2015
Commitments Contigencies
Current Lease payment	$ 3,527
Lease required a deposit			$ 3,500
Accured Rent	$ 17,833	$ 13,949

XML

RELATED PARTY TRANSACTIONS (Details Narrative) - USD ($)		3 Months Ended		6 Months Ended		12 Months Ended
	Feb. 26, 2018	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
General Operating Expenses		$ 48,291	$ 28,027	$ 128,423	$ 65,439
Common Shares Issued	117,282,442	159,090,914		159,090,914		2,417,569
Common Share, per price	$ 0.00027	$ 0.001		$ 0.001		$ 0.001
Non Cash Expenses	$ 31,666
Chairman And Former CEO [Member]
General Operating Expenses						$ 289,821
The Starco Group [Member]
Royalty Revenue				$ 40,479
Account Receivable		$ 39,717		$ 39,717

XML

STOCK WARRANTS (Details) - Stock Warrants [Member] - $ / shares	6 Months Ended	12 Months Ended
	Jun. 30, 2018	Dec. 31, 2017
Shares
Outstanding-beginning of year (in shares)	2,000,000	1,700,000
Issued		2,000,000
Forfieted		(1,166,667)
Expired		(533,333)
Outstanding-end of year (in shares)	2,000,000	2,000,000
Weighted Average Exercise Price
Outstanding-beginning of year (in dollars per share)	$ 1.05	$ 6.90
Issued		1.05
Forfieted		6.90
Expired		6.90
Outstanding-end of year (in dollars per share)	1.05	1.05
Weighted Average Fair Value
Outstanding-beginning of year (in dollars per share)	5	.0186
Issued		5
Outstanding-end of year (in dollars per share)	$ 5	$ 5