EX-99.01 3 srax_ex99z01.htm PRESS RELEASE Press Release

 


EXHIBIT 99.01

[srax_ex99z01002.gif]

SRAX Reports Vertical Sales Growth of 132% for Q119

- BIGtoken Registered User Growth Fuels Monetization of Data -


LOS ANGELES, May 15, 2019 - Social Reality, Inc. (Nasdaq: SRAX), a digital marketing and consumer data management and distribution technology platform company, reported results for the three months ended March 31, 2019.


“We continue to build valuable data sets that benefit our customers across all our businesses,” stated SRAX's CEO and Founder Christopher Miglino. “Our BIGtoken platform is poised to take advantage of the recent exponential growth to 15.6 million registered users, as we begin to monetize data. Strategic agency partners and several large, internationally known consumer brands are interested in leveraging our BIGtoken data for digital advertising and for innovative opportunities.  Further, there is a growing trend of cross pollination between BIGtoken and our verticals, which are serving as sales channels for the data collected through BIG.


“Our verticals grew 132% for the first quarter of 2019 as compared to last year, reflecting our increased sales resources. Combined with our strong sales pipeline, we expect significant revenue growth in the second half of the year,” concluded Miglino.


First Quarter 2019 Key Metrics


Increased sales infrastructure grew Q1 2019 vertical revenue 132% compared to Q1 2018.


Revenue

Three Months Ended March 31,

 

 

$ in 000s

2019

    

2018

    

Y-o-Y% Change

Verticals Revenue

$

592

 

$

255

 

132%

SRAXmd & Other Revenue

 

-

 

 

1,856

 

-100%

Total Revenue

$

592

 

$

2,111

 

-72%


Q1 2019 net loss of $5.8 million included a charge of $2.0 million related to non-cash warrant valuation.  Q1 2018 net income $11,000 included a benefit of $3.7 million related to non-cash warrant valuation as well as operations from SRAXmd and Reach, which were sold or discontinued, respectively.


GAAP Net Income / (Loss)

 

For the Three Months Ended March 31,

$ in 000s

 

2019

 

2018
As Restated

GAAP Net Income / (Loss)

 

$

(5,785)

   

$

11

 

Adjusted EBITDA

 

For the Three Months Ended March 31,

$ in 000s

 

2019

 

2018

Total

 

$

(3,841)

 

$

(2,464)

BIGtoken

 

 

(695)

 

 

(294)

Discontinued Products

 

 

-  

 

 

350

Continuing Ops.

 

$

(3,146)

 

$

(2,515)




 


2019 Guidance

For 2019, the company reiterates full year revenue guidance to be between $20 million and $25 million with gross margins between 45% and 55%.


Operating Highlights:

Corporate:

Raised $8.8 million after the quarter end: $6.7 million from a registered direct offering, $1.1 million from warrant conversion and $1.0 million dollars from a private placement for the BIGtoken Asian expansion.

Options trading became available for SRAX.

BIGtoken, the first digital exchange of transparent and verified consumer data:

Receives $1 million investment to launch BIGtoken Asia, which will increase access to over 1 billion internet users that want to own and earn from their data.

Integrated mobile banking applications from some of the largest banks in the United States.

Introduced a feature for users to earn points with popular travel, grocery, and retail loyalty/rewards programs enabling them to earn more for the activities they already participate in on a regular basis.

Attracted more than 15.6 million registered users as of May 15, 2019.

Verticals:

Began selling SRAX IR, the investor relations software as a service (SaaS) platform that analyzes stock buyer behavior and trends for issuers of publicly traded companies.


Conference Call:

Management will review the results on a conference call with a live question and answer session today, May 15, 2019, at 4:30 p.m. ET/1:30 p.m. PT.


If calling from the United States or Canada, please dial 1-877-451-6152 to access the live call and 1-844-512-2921 for the replay, code 13690722 available until May 29th.

If calling internationally, please dial 1-201-389-0879 to access the live call and 1-412-317-6671 for the replay, code 13690722.

The call will be webcast over the Internet and accessible at the Company's website at  https://srax.com/investors/ for at least 90 days.


Non-GAAP Measures:

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measures: Adjusted net income (loss) and Adjusted EBITDA The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures. We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business. For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the "Reconciliation of GAAP to Non-GAAP Results" table in this press release.





 


Adjusted net income (loss) is defined as net income (loss) less non-cash equity-based compensation and the accretion of warrants. Adjusted EBITDA is defined as earnings before interest, taxes, depreciation and amortization, changes in the fair-value of derivative and warrant liabilities and certain additional one-time charges.


About SRAX

Social Reality, Inc. (SRAX) is a digital marketing and consumer data management technology company. SRAX's technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.


Safe Harbor Statement

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties as set forth in our Annual Report on Form 10-K for the year ended December 31, 2018, and our subsequent Quarterly Reports on Form 10-Q as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.


Contact Information:

Kirsten Chapman/Mary Magnani, LHA Investor Relations, +1 415 433 3777, srax@lhai.com








 


SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS


 

March 31,

 

December 31,

 

 

2019

 

2018

 

 

(unaudited)

    

 

  

Assets

                          

 

                          

 

Current assets:

 

 

 

 

Cash and cash equivalents

$

17,672

 

$

2,784,865

 

Accounts receivable, net

 

550,857

 

 

1,828,940

 

Prepaid expenses

 

492,231

 

 

466,823

 

Other current assets

 

300,898

 

 

387,085

 

Total current assets

 

1,361,658

 

 

5,467,713

 

 

 

 

 

 

 

 

Non-current Assets:

 

 

 

 

 

 

Property and equipment, net

 

196,996

 

 

192,065

 

Goodwill

 

15,644,957

 

 

15,644,957

 

Intangible assets, net

 

1,805,283

 

 

1,762,605

 

Right-of-Use Asset

 

505,278

 

 

 

Other assets

 

107,454

 

 

51,153

 

Total non-current assets

 

18,259,968

 

 

17,650,780

 

Total assets

$

19,621,626

 

$

23,118,493

 

 

 

 

 

 

 

 

Liabilities and stockholders' equity

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

Accounts payable and accrued expenses

$

3,421,911

 

$

3,574,926

 

Debenture warrant liability

 

5,901,089

 

 

4,323,499

 

Leapfrog warrant liability

 

830,507

 

 

622,436

 

Derivative liability

 

672,155

 

 

496,260

 

Total current liabilities

 

10,825,662

 

 

9,017,121

 

Non-current liabilities:

 

 

 

 

 

 

Lease Obligation - Long Term Portion

 

359,112

 

 

 

Total non-current liabilities

 

359,112

 

 

 

Total liabilities

 

11,184,774

 

 

9,017,121

 

 

 

 

 

 

 

 

Commitments and contingencies

 

 

 

 

 

 

 

 

 

 

 

 

 

Stockholders' equity:

 

 

 

 

 

 

Preferred stock, authorized 50,000,000 shares, $0.001 par value, no shares issued or outstanding at March 31, 2019 and December 31, 2018, respectively

 

 

 

 

 

 

Class A common stock, authorized 250,000,000 shares, $0.001 par value, 10,109,530 and 10,109,530 shares issued and outstanding at March 31, 2019 and December 31, 2018, respectively

 

10,109

 

 

10,109

 

Class B common stock, authorized 9,000,000 shares, $0.001 par value, no shares issued or outstanding at March 31, 2019 and December 31, 2018, respectively

 

 

 

 

Common stock to be issued

 

 

 

 

Additional paid in capital

 

32,990,496

 

 

32,869,611

 

Accumulated deficit

 

(24,563,753

)

 

(18,778,348

)

Total stockholders' equity

 

8,436,852

 

 

14,101,372

 

Total liabilities and stockholders' equity

$

19,621,626

 

$

23,118,493

 




 


SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

THREE MONTHS ENDED MARCH 31, 2019 AND 2018

(Unaudited)


 

 

March 31,

 

March 31,

 

 

 

2019

 

2018

 

 

 

 

 

As Restated

 

 

  

                          

    

                          

  

Revenue

 

$

591,755

 

$

2,110,850

 

Cost of revenue

 

 

342,347

 

 

818,105

 

Gross profit

 

 

249,408

 

 

1,292,745

 

Operating expense:

 

 

 

 

 

 

 

General, selling and administrative expense

 

 

4,490,961

 

 

4,108,093

 

Operating expense

 

 

4,490,961

 

 

4,108,093

 

Loss from operations

 

 

(4,241,553

)

 

(2,815,348

)

 

 

 

 

 

 

 

 

Other income (expense):

 

 

 

 

 

 

 

Interest expense

 

 

(67,988

)

 

(434,785

)

Amortization of debt issuance costs

 

 

 

 

(435,666

)

Total Interest Expense

 

 

(67,988

)

 

(870,451

)

Gain on sale of Assets

 

 

472,479

 

 

(22,165

)

Exchange Gain or Loss

 

 

13,509

 

 

(4,664

)

Loss on settlement

 

 

 

 

 

 

 

Change in Fair Value of Warrant Liability

 

 

(1,961,851

)

 

3,723,696

 

Other non operating income / (expense)

 

 

(1,475,863

)

 

3,696,867

 

Total other income / (expense)

 

 

(1,543,851

)

 

2,826,416

 

Income / (Loss) before provision for income taxes

 

 

(5,785,404

)

 

11,068

 

 

 

 

 

 

 

 

 

Provision for income taxes

 

 

 

 

 

Net income / (loss)

 

$

(5,785,404

)

$

11,068

 

 

 

 

 

 

 

 

 

Net income / (loss) per share, basic and diluted

 

$

(0.57

)

$

0.00

 

 

 

 

 

 

 

 

 

Weighted average shares outstanding

 

 

 

 

 

 

 

Basic

 

 

10,109,530

 

 

10,037,905

 

Diluted

 

 

10,109,530

 

 

10,037,905

 




 


SOCIAL REALITY, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

THREE MONTH PERIOD ENDED MARCH 31, 2019 AND 2018

(Unaudited)


 

 

March 31,

 

March 31,

 

 

 

2019

 

2018

 

 

 

                      

 

As Restated

 

 

  

                          

    

                          

  

Cash flows from operating activities

 

 

 

 

 

Net Income (loss)

 

$

(5,785,404

)

$

11,068

 

Adjustments to reconcile net loss to net cash (used in) provided by operating activities:

 

 

 

 

 

 

 

Stock based compensation

 

 

120,884

 

 

166,130

 

Amortization of debt issuance costs

 

 

 

 

93,639

 

Accretion of debenture discount and warrants

 

 

 

 

342,026

 

Gain/Loss on valuation of warrant derivatives

 

 

1,961,852

 

 

(3,723,696

)

Gain on sale of SRAXmd

 

 

(472,479

)

 

 

Provision for bad debts

 

 

356

 

 

(425

)

Depreciation expense

 

 

15,968

 

 

9,441

 

Amortization of intangibles

 

 

237,075

 

 

166,185

 

Changes in operating assets and liabilities:

 

 

 

 

 

 

 

Accounts receivable

 

 

1,277,728

 

 

2,614,671

 

Prepaid expenses

 

 

(25,408

)

 

(72,416

)

Other assets

 

 

29,886

 

 

(3,445

)

Accounts payable and accrued expenses

 

 

(299,479

)

 

(178,022

)

Net cash used in operating activities

 

 

(2,939,021

)

 

(574,844

)

 

 

 

 

 

 

 

 

Cash flows from investing activities

 

 

 

 

 

 

 

Proceeds from SRAXmd

 

 

472,479

 

 

 

Purchase of equipment

 

 

(20,899

)

 

(20,793

)

Development of software

 

 

(279,752

)

 

(231,774

)

Net cash (used in) provided by investing activities

 

 

171,828

 

 

(252,567

)

 

 

 

 

 

 

 

 

Cash flows from financing activities

 

 

 

 

 

 

 

Net cash provided by financing activities

 

 

 

 

 

 

 

 

 

 

 

 

 

Net increase / (decrease) in cash and cash equivalents

 

 

(2,767,193

)

 

(827,411

)

Cash and cash equivalents, beginning of period

 

 

2,784,865

 

 

1,017,299

 

Cash and cash equivalents, end of period

 

$

17,672

 

$

189,888

 

 

 

 

 

 

 

 

 

Supplemental schedule of cash flow information

 

 

 

 

 

 

 

Cash paid for interest

 

$

55,931

 

$

340,684

 

Cash paid for taxes

 

$

 

$

 

Supplemental schedule of noncash financing activities

 

 

 

 

 

 

 

Recorded Right of Use Asset and Operating Lease Obligation

 

$

505,278

 

$

 

Vesting of common stock award

 

$

 

$

150,000

 

Issuance of common stock to be issued

 

$

 

$

869,500

 






 


SOCIAL REALITY, INC.

Reconciliation of GAAP to Non-GAAP results

(Unaudited)


 

 

 

 

 

 

 

 

 

For the three months ended

 

 

March 31,

 

 

2019

 

2018
As Restated

Net Income / (Loss)

 

$

(5,785,404)

 

$

11,068 

Plus:

    

 

                        

    

 

                        

Equity based compensation

 

 

120,884 

 

 

166,130 

Accretion of beneficial conversion feature

 

 

 

 

Accretion of debenture discount and warrants

 

 

 

9,885 

Adjusted net income (loss)

 

 

(5,664,520)

 

 

187,083 

Interest (income) expense

 

 

67,988 

 

 

870,451 

Depreciation and amortization

 

 

253,043 

 

 

175,626 

Change in Fair Value of Warrant Liability

 

 

1,961,851 

 

 

(3,723,696)

Gain on Sale

 

 

(472,479)

 

 

22,165 

Other income (loss)

 

 

13,509 

 

 

4,664 

Adjusted EBITDA

 

$

(3,840,608)

 

$

(2,463,707)



 

 

For the three months ended March 31,

 

 

As Reported - GAAP

 

Less: Disc. Products

 

Excl. Disc Products

($s in '000s)

  

2019

2018

% chg

   

2019

2018

% chg

   

2019

2018

% chg

Net Revenue

 

592

2,111

-72%

 

 

1,856

-100%

 

592

255

132%

Cost of revenue

 

342

818

-58%

 

44

633

-93%

 

298

185

61%

Gross Profit

 

250

1,293

-81%

 

(44)

1,223

n/a

 

294

70

321%

Margin %

 

42%

61%

112%

 

n/m

66%

104%

 

50%

27%

243%

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating expense

 

4,090

3,766

9%

 

10

1,262

-99%

 

4,107

2,504

64%

 

 

 

 

 

 

 

 

 

 

 

 

 

EBITDA

 

(3,841)

(2,474)

n/a

 

(54)

(39)

n/a

 

(3,787)

(2,434)

n/a

 

 

              

              

              

 

              

              

              

 

              

              

              

Net Income

 

(5,785)

11

n/a

 

(133)

(85)

n/a

 

(5,652)

96

n/a