The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
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COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M CO COM 88579Y101 697 3,346 SH   SOLE   2,809 0 537
ABBVIE INC COM 00287Y109 2,588 35,691 SH   SOLE   23,284 0 12,407
AES CORP COM 00130H105 1,865 167,876 SH   SOLE   125,517 0 42,359
ALPS ETF TR SECTR DIV DOGS 00162Q858 12,662 296,743 SH   SOLE   242,537 0 54,206
AMAZON COM INC COM 023135106 368 380 SH   SOLE   67 0 313
AMERICAN FINL GROUP INC OHIO COM 025932104 1,223 12,304 SH   SOLE   0 0 12,304
AMERIPRISE FINL INC COM 03076C106 2,023 15,891 SH   SOLE   11,427 0 4,464
APPLE INC COM 037833100 519 3,604 SH   SOLE   2,218 0 1,386
AT&T INC COM 00206R102 1,854 49,141 SH   SOLE   32,978 0 16,163
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 311 1,835 SH   SOLE   1,535 0 300
BLACKROCK INC COM 09247X101 2,242 5,308 SH   SOLE   3,461 0 1,847
BRISTOL MYERS SQUIBB CO COM 110122108 985 17,672 SH   SOLE   8,850 0 8,822
CHEVRON CORP NEW COM 166764100 2,806 26,895 SH   SOLE   18,653 0 8,242
CIGNA CORPORATION COM 125509109 368 2,196 SH   SOLE   2,196 0 0
CINCINNATI FINL CORP COM 172062101 811 11,198 SH   SOLE   10,761 0 437
CISCO SYS INC COM 17275R102 292 9,319 SH   SOLE   2,319 0 7,000
CLAYMORE EXCHANGE TRD FD TR GUG BLT2017 HY 18383M399 1,002 38,940 SH   SOLE   38,174 0 766
CLAYMORE EXCHANGE TRD FD TR GUG BULL2018 E 18383M530 6,555 308,467 SH   SOLE   283,055 0 25,412
CLAYMORE EXCHANGE TRD FD TR GUG BULL2019 E 18383M522 235 11,038 SH   SOLE   0 0 11,038
CLAYMORE EXCHANGE TRD FD TR GUG BULL2020 E 18383M514 215 9,996 SH   SOLE   0 0 9,996
CLAYMORE EXCHANGE TRD FD TR GUGG CRP BD 2017 18383M548 7,099 313,963 SH   SOLE   278,173 0 35,790
COLGATE PALMOLIVE CO COM 194162103 251 3,381 SH   SOLE   3,381 0 0
CROWN CASTLE INTL CORP NEW COM 22822V101 2,350 23,460 SH   SOLE   14,838 0 8,622
DBX ETF TR XTRAK MSCI JAPN 233051507 9,381 240,900 SH   SOLE   179,282 0 61,618
DIREXION SHS ETF TR DAILY FINL BEAR 25490K539 203 12,000 SH   SOLE   12,000 0 0
DIREXION SHS ETF TR DAILY SM CAP BEA 25490K521 1,749 106,900 SH   SOLE   106,900 0 0
DIREXION SHS ETF TR FTSE CHIN BEAR 25490K836 297 28,000 SH   SOLE   28,000 0 0
DIREXION SHS ETF TR NAS100 EQL WGT 25459Y207 433 10,870 SH   SOLE   10,870 0 0
DUKE ENERGY CORP NEW COM NEW 26441C204 206 2,462 SH   SOLE   2,163 0 299
ECOLAB INC COM 278865100 224 1,690 SH   SOLE   0 0 1,690
EMERSON ELEC CO COM 291011104 4,848 81,319 SH   SOLE   30,579 0 50,740
EXXON MOBIL CORP COM 30231G102 404 5,009 SH   SOLE   2,894 0 2,115
FIFTH THIRD BANCORP COM 316773100 287 11,055 SH   SOLE   7,229 0 3,826
FIRST TR EXCHANGE TRADED FD NASD TECH DIV 33738R118 2,171 69,602 SH   SOLE   45,543 0 24,059
FISERV INC COM 337738108 254 2,073 SH   SOLE   0 0 2,073
GENERAL ELECTRIC CO COM 369604103 2,508 92,868 SH   SOLE   58,154 0 34,714
GRAND CANYON ED INC COM 38526M106 223 2,848 SH   SOLE   0 0 2,848
HARTE-HANKS INC COM 416196103 11 11,000 SH   SOLE   0 0 11,000
HCP INC COM 40414L109 1,454 45,488 SH   SOLE   27,869 0 17,619
HUMANA INC COM 444859102 209 868 SH   SOLE   868 0 0
INTEL CORP COM 458140100 1,832 54,294 SH   SOLE   40,472 0 13,822
INTERNATIONAL BUSINESS MACHS COM 459200101 2,067 13,434 SH   SOLE   9,405 0 4,029
ISHARES MSCI EURZONE ETF 464286608 4,590 113,831 SH   SOLE   85,449 0 28,382
ISHARES TR CORE S&P500 ETF 464287200 528 2,169 SH   SOLE   1,841 0 328
ISHARES TR EAFE SML CP ETF 464288273 1,716 29,672 SH   SOLE   13,576 0 16,096
J P MORGAN EXCHANGE TRADED F DIV RTN EM EQT 46641Q308 13,805 263,798 SH   SOLE   195,107 0 68,691
JOHNSON & JOHNSON COM 478160104 2,394 18,095 SH   SOLE   14,694 0 3,401
JPMORGAN CHASE & CO COM 46625H100 2,111 23,101 SH   SOLE   16,275 0 6,826
KIMBERLY CLARK CORP COM 494368103 1,683 13,032 SH   SOLE   9,717 0 3,315
KROGER CO COM 501044101 376 16,144 SH   SOLE   15,144 0 1,000
LAS VEGAS SANDS CORP COM 517834107 259 4,050 SH   SOLE   4,050 0 0
MARATHON PETE CORP COM 56585A102 1,958 37,408 SH   SOLE   24,055 0 13,353
MERCK & CO INC COM 58933Y105 2,095 32,684 SH   SOLE   21,509 0 11,175
MICROSOFT CORP COM 594918104 2,878 41,755 SH   SOLE   25,090 0 16,665
MONSANTO CO NEW COM 61166W101 256 2,163 SH   SOLE   1,775 0 388
NATIONAL INSTRS CORP COM 636518102 282 7,008 SH   SOLE   0 0 7,008
PEPSICO INC COM 713448108 399 3,457 SH   SOLE   2,881 0 576
PFIZER INC COM 717081103 2,386 71,041 SH   SOLE   45,397 0 25,644
PIMCO ETF TR ACTIVE BD ETF 72201R775 491 4,633 SH   SOLE   4,633 0 0
PNC FINL SVCS GROUP INC COM 693475105 270 2,160 SH   SOLE   1,497 0 663
POWERSHARES ETF TR II ASIA PAC EX-JP 73936T854 622 11,330 SH   SOLE   10,801 0 529
POWERSHARES ETF TR II EM MRK LOW VOL 73937B662 1,964 81,980 SH   SOLE   75,720 0 6,260
POWERSHARES ETF TR II FDM HG YLD RAFI 73936T557 1,494 78,523 SH   SOLE   45,474 0 33,049
POWERSHARES ETF TR II INTL DEV LOWVL 73937B688 302 9,341 SH   SOLE   8,267 0 1,074
POWERSHARES QQQ TRUST UNIT SER 1 73935A104 454 3,302 SH   SOLE   3,119 0 183
PROCTER AND GAMBLE CO COM 742718109 23,453 269,111 SH   SOLE   126,301 0 142,810
PRUDENTIAL FINL INC COM 744320102 1,807 16,709 SH   SOLE   11,835 0 4,874
QUALCOMM INC COM 747525103 2,127 38,527 SH   SOLE   27,900 0 10,627
REGAL BELOIT CORP COM 758750103 387 4,750 SH   SOLE   0 0 4,750
ROCKWELL AUTOMATION INC COM 773903109 259 1,600 SH   SOLE   0 0 1,600
RYDEX ETF TRUST GUG S&P500 EQ WT 78355W106 32,670 352,507 SH   SOLE   268,034 0 84,473
RYDEX ETF TRUST GUG S&P500 PU GR 78355W403 33,608 357,002 SH   SOLE   281,747 0 75,255
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 905 36,417 SH   SOLE   32,943 0 3,474
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 9,329 293,560 SH   SOLE   227,403 0 66,157
SCHWAB STRATEGIC TR SCHWB FDT INT LG 808524755 7,670 273,828 SH   SOLE   164,741 0 109,087
SCHWAB STRATEGIC TR US AGGREGATE B 808524839 773 14,794 SH   SOLE   13,630 0 1,164
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 4,872 83,338 SH   SOLE   68,177 0 15,161
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 7,670 170,076 SH   SOLE   141,830 0 28,246
SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 19,156 303,107 SH   SOLE   241,578 0 61,529
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 3,997 69,185 SH   SOLE   55,467 0 13,718
SCHWAB STRATEGIC TR US REIT ETF 808524847 421 10,218 SH   SOLE   9,958 0 260
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 242 3,781 SH   SOLE   3,572 0 209
SPDR INDEX SHS FDS ASIA PACIF ETF 78463X301 1,650 18,034 SH   SOLE   16,630 0 1,404
SPDR INDEX SHS FDS MSCI ACWI EXUS 78463X848 13,793 386,806 SH   SOLE   277,182 0 109,624
SPDR INDEX SHS FDS STOXX EUR 50 ETF 78463X103 1,310 38,587 SH   SOLE   32,962 0 5,625
SPDR S&P 500 ETF TR TR UNIT 78462F103 224 928 SH   SOLE   286 0 642
SPDR SER TR NUVEEN BLMBRG SR 78468R739 1,455 29,997 SH   SOLE   29,600 0 397
SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 1,542 31,075 SH   SOLE   17,325 0 13,750
SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 6,129 28,338 SH   SOLE   21,501 0 6,837
SPDR SERIES TRUST S&P 600 SMCP VAL 78464A300 9,595 80,436 SH   SOLE   60,437 0 19,999
SPDR SERIES TRUST S&P DIVID ETF 78464A763 674 7,585 SH   SOLE   7,277 0 308
STARBUCKS CORP COM 855244109 448 7,685 SH   SOLE   4,164 0 3,521
UBS AG JERSEY BRH ALERIAN INFRST 902641646 1,317 49,410 SH   SOLE   33,251 0 16,159
UNITED TECHNOLOGIES CORP COM 913017109 2,224 18,217 SH   SOLE   11,354 0 6,863
US BANCORP DEL COM NEW 902973304 3,418 65,836 SH   SOLE   3,975 0 61,861
VANGUARD INDEX FDS GROWTH ETF 922908736 578 4,550 SH   SOLE   4,223 0 327
VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 28,435 515,688 SH   SOLE   376,993 0 138,695
VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 320 3,453 SH   SOLE   2,646 0 807
VERIZON COMMUNICATIONS INC COM 92343V104 1,972 44,166 SH   SOLE   28,595 0 15,571
WAL-MART STORES INC COM 931142103 2,205 29,134 SH   SOLE   18,687 0 10,447
WELLS FARGO CO NEW COM 949746101 2,336 42,161 SH   SOLE   27,470 0 14,691
WELLTOWER INC COM 95040Q104 2,150 28,730 SH   SOLE   19,627 0 9,103
WISDOMTREE TR US QTLY DIV GRT 97717X669 1,517 41,248 SH   SOLE   27,416 0 13,832
WISDOMTREE TR US SMALLCAP DIVD 97717W604 1,258 15,625 SH   SOLE   14,728 0 897
ZIMMER BIOMET HLDGS INC COM 98956P102 319 2,486 SH   SOLE   1,598 0 888