The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
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hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
AK STL HLDG CORP COM 001547108 47 10,465 SH   SOLE 10,465 0 0
ALPS ETF TR SECTR DIV DOGS 00162Q858 23,930 645,177 SH   SOLE 645,177 0 0
AMERICAN ELEC PWR INC COM 025537101 1,546 27,488 SH   SOLE 27,488 0 0
APPLE INC COM 037833100 616 4,949 SH   SOLE 4,949 0 0
AT&T INC COM 00206R102 1,649 50,504 SH   SOLE 50,504 0 0
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 238 1,650 SH   SOLE 1,650 0 0
BRISTOL MYERS SQUIBB CO COM 110122108 694 10,762 SH   SOLE 10,762 0 0
CEPHEID COM 15670R107 264 4,635 SH   SOLE 4,635 0 0
CHEVRON CORP NEW COM 166764100 2,669 25,422 SH   SOLE 25,422 0 0
CIGNA CORPORATION COM 125509109 299 2,311 SH   SOLE 2,311 0 0
CINCINNATI FINL CORP COM 172062101 608 11,406 SH   SOLE 11,406 0 0
CISCO SYS INC COM 17275R102 286 10,372 SH   SOLE 10,372 0 0
CLAYMORE EXCHANGE TRD FD TR GUGG BULL 2015 18383M423 1,159 44,373 SH   SOLE 44,373 0 0
CLAYMORE EXCHANGE TRD FD TR GUGG CRP BD 2017 18383M548 5,327 233,327 SH   SOLE 233,327 0 0
CLAYMORE EXCHANGE TRD FD TR GUGG CRP BD 2016 18383M555 5,444 244,896 SH   SOLE 244,896 0 0
CLAYMORE EXCHANGE TRD FD TR GUGG CRP BD 2015 18383M563 234 10,786 SH   SOLE 10,786 0 0
CLOROX CO DEL COM 189054109 2,115 19,163 SH   SOLE 19,163 0 0
COCA COLA CO COM 191216100 1,789 44,110 SH   SOLE 44,110 0 0
DOW CHEM CO COM 260543103 2,033 42,382 SH   SOLE 42,382 0 0
DU PONT E I DE NEMOURS & CO COM 263534109 2,063 28,870 SH   SOLE 28,870 0 0
EMERSON ELEC CO COM 291011104 2,196 38,787 SH   SOLE 38,787 0 0
EXXON MOBIL CORP COM 30231G102 676 7,955 SH   SOLE 7,955 0 0
FASTENAL CO COM 311900104 1,710 41,259 SH   SOLE 41,259 0 0
FIFTH THIRD BANCORP COM 316773100 191 10,137 SH   SOLE 10,137 0 0
GENERAL ELECTRIC CO COM 369604103 3,815 153,783 SH   SOLE 153,783 0 0
GENERAL MLS INC COM 370334104 2,365 41,785 SH   SOLE 41,785 0 0
HCP INC COM 40414L109 1,763 40,799 SH   SOLE 40,799 0 0
HEALTH CARE REIT INC COM 42217K106 2,341 30,263 SH   SOLE 30,263 0 0
INDEXIQ ETF TR IQ MRGR ARB ETF 45409B800 309 10,730 SH   SOLE 10,730 0 0
INTERNATIONAL BUSINESS MACHS COM 459200101 254 1,585 SH   SOLE 1,585 0 0
INTL PAPER CO COM 460146103 2,007 36,162 SH   SOLE 36,162 0 0
ISHARES MSCI PAC JP ETF 464286665 678 14,958 SH   SOLE 14,958 0 0
ISHARES EAFE SML CP ETF 464288273 2,219 44,855 SH   SOLE 44,855 0 0
JOHNSON & JOHNSON COM 478160104 2,697 26,813 SH   SOLE 26,813 0 0
JPMORGAN CHASE & CO COM 46625H100 344 5,680 SH   SOLE 5,680 0 0
KIMBERLY CLARK CORP COM 494368103 1,746 16,302 SH   SOLE 16,302 0 0
KROGER CO COM 501044101 593 7,741 SH   SOLE 7,741 0 0
LINEAR TECHNOLOGY CORP COM 535678106 200 4,270 SH   SOLE 4,270 0 0
MERCK & CO INC NEW COM 58933Y105 1,583 27,547 SH   SOLE 27,547 0 0
MICROCHIP TECHNOLOGY INC COM 595017104 1,893 38,711 SH   SOLE 38,711 0 0
MICROSOFT CORP COM 594918104 333 8,188 SH   SOLE 8,188 0 0
MONSANTO CO NEW COM 61166W101 200 1,775 SH   SOLE 1,775 0 0
PAYCHEX INC COM 704326107 2,309 46,546 SH   SOLE 46,546 0 0
PFIZER INC COM 717081103 406 11,659 SH   SOLE 11,659 0 0
PIMCO ETF TR TTL RTN ACTV ETF 72201R775 351 3,185 SH   SOLE 3,185 0 0
PNC FINL SVCS GROUP INC COM 693475105 259 2,780 SH   SOLE 2,780 0 0
POWERSHARES ETF TR II EM MRK LOW VOL 73937B662 312 12,149 SH   SOLE 12,149 0 0
POWERSHARES ETF TR II INTL DEV LOWVL 73937B688 736 23,577 SH   SOLE 23,577 0 0
POWERSHARES ETF TRUST II SENIOR LN PORT 73936Q769 2,311 95,949 SH   SOLE 95,949 0 0
PROCTER & GAMBLE CO COM 742718109 12,239 149,360 SH   SOLE 149,360 0 0
REALTY INCOME CORP COM 756109104 2,118 41,039 SH   SOLE 41,039 0 0
ROYAL DUTCH SHELL PLC SPON ADR B 780259107 1,545 24,637 SH   SOLE 24,637 0 0
RYDEX ETF TRUST GUG S&P500 EQ WT 78355W106 15,498 191,217 SH   SOLE 191,217 0 0
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 39,601 784,483 SH   SOLE 784,483 0 0
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 5,759 116,174 SH   SOLE 116,174 0 0
SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 25,378 471,101 SH   SOLE 471,101 0 0
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 3,873 158,993 SH   SOLE 158,993 0 0
SCHWAB STRATEGIC TR SCHWAB FDT US SC 808524763 464 14,949 SH   SOLE 14,949 0 0
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 11,336 287,646 SH   SOLE 287,646 0 0
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 14,102 466,477 SH   SOLE 466,477 0 0
SONOCO PRODS CO COM 835495102 1,938 42,634 SH   SOLE 42,634 0 0
SOUTHERN CO COM 842587107 1,652 37,298 SH   SOLE 37,298 0 0
SPDR INDEX SHS FDS ASIA PACIF ETF 78463X301 307 3,487 SH   SOLE 3,487 0 0
SPDR INDEX SHS FDS MSCI ACWI EXUS 78463X848 12,423 358,644 SH   SOLE 358,644 0 0
SPDR SERIES TRUST S&P DIVID ETF 78464A763 18,480 236,311 SH   SOLE 236,311 0 0
SPECTRA ENERGY CORP COM 847560109 1,934 53,474 SH   SOLE 53,474 0 0
STARBUCKS CORP COM 855244109 286 3,023 SH   SOLE 3,023 0 0
STERICYCLE INC COM 858912108 216 1,535 SH   SOLE 1,535 0 0
UNITED PARCEL SERVICE INC CL B 911312106 1,724 17,781 SH   SOLE 17,781 0 0
VANGUARD INDEX FDS GROWTH ETF 922908736 1,758 16,802 SH   SOLE 16,802 0 0
VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 224 2,778 SH   SOLE 2,778 0 0
WASTE MGMT INC DEL COM 94106L109 1,696 31,266 SH   SOLE 31,266 0 0
WELLS FARGO & CO NEW COM 949746101 2,168 39,852 SH   SOLE 39,852 0 0
WISDOMTREE TR SMALLCAP DIVID 97717W604 9,890 137,206 SH   SOLE 137,206 0 0
WISDOMTREE TR DEFA FD 97717W703 12,962 250,229 SH   SOLE 250,229 0 0
ZIMMER HLDGS INC COM 98956P102 215 1,826 SH   SOLE 1,826 0 0