The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
ALPS ETF TR SECTR DIV DOGS 00162Q858 25,947 682,094 SH   SOLE 682,094 0 0
APPLE INC COM 037833100 628 5,686 SH   SOLE 5,686 0 0
AT&T INC COM 00206R102 1,700 50,598 SH   SOLE 50,598 0 0
BANK AMER CORP COM 060505104 219 12,220 SH   SOLE 12,220 0 0
BRISTOL MYERS SQUIBB CO COM 110122108 753 12,762 SH   SOLE 12,762 0 0
CEPHEID COM 15670R107 251 4,635 SH   SOLE 4,635 0 0
CHEVRON CORP NEW COM 166764100 2,842 25,335 SH   SOLE 25,335 0 0
CIGNA CORPORATION COM 125509109 238 2,311 SH   SOLE 2,311 0 0
CINCINNATI FINL CORP COM 172062101 591 11,406 SH   SOLE 11,406 0 0
CISCO SYS INC COM 17275R102 283 10,188 SH   SOLE 10,188 0 0
CLAYMORE EXCHANGE TRD FD TR GUGG CRP BD 2017 18383M548 5,092 224,211 SH   SOLE 224,211 0 0
CLAYMORE EXCHANGE TRD FD TR GUGG CRP BD 2016 18383M555 5,335 241,417 SH   SOLE 241,417 0 0
CLAYMORE EXCHANGE TRD FD TR GUGG CRP BD 2015 18383M563 222 10,226 SH   SOLE 10,226 0 0
CLOROX CO DEL COM 189054109 2,037 19,547 SH   SOLE 19,547 0 0
COCA COLA CO COM 191216100 1,869 44,275 SH   SOLE 44,275 0 0
DOW CHEM CO COM 260543103 1,954 42,842 SH   SOLE 42,842 0 0
DU PONT E I DE NEMOURS & CO COM 263534109 2,195 29,682 SH   SOLE 29,682 0 0
EMERSON ELEC CO COM 291011104 2,545 41,222 SH   SOLE 41,222 0 0
EXXON MOBIL CORP COM 30231G102 762 8,237 SH   SOLE 8,237 0 0
FIFTH THIRD BANCORP COM 316773100 207 10,137 SH   SOLE 10,137 0 0
GENERAL ELECTRIC CO COM 369604103 3,326 131,623 SH   SOLE 131,623 0 0
GENERAL MLS INC COM 370334104 2,245 42,092 SH   SOLE 42,092 0 0
HCP INC COM 40414L109 1,816 41,243 SH   SOLE 41,243 0 0
HEALTH CARE REIT INC COM 42217K106 2,388 31,564 SH   SOLE 31,564 0 0
INDEXIQ ETF TR IQ MRGR ARB ETF 45409B800 270 9,691 SH   SOLE 9,691 0 0
INTERNATIONAL BUSINESS MACHS COM 459200101 262 1,635 SH   SOLE 1,635 0 0
INTL PAPER CO COM 460146103 1,967 36,705 SH   SOLE 36,705 0 0
ISHARES EM MK MINVOL ETF 464286533 679 11,989 SH   SOLE 11,989 0 0
ISHARES MSCI PAC JP ETF 464286665 638 14,525 SH   SOLE 14,525 0 0
ISHARES EAFE SML CP ETF 464288273 597 12,775 SH   SOLE 12,775 0 0
ISHARES INTL SEL DIV ETF 464288448 540 16,043 SH   SOLE 16,043 0 0
JOHNSON & JOHNSON COM 478160104 2,851 27,260 SH   SOLE 27,260 0 0
JOHNSON CTLS INC COM 478366107 214 4,434 SH   SOLE 4,434 0 0
JPMORGAN CHASE & CO COM 46625H100 362 5,780 SH   SOLE 5,780 0 0
KIMBERLY CLARK CORP COM 494368103 1,914 16,565 SH   SOLE 16,565 0 0
KROGER CO COM 501044101 497 7,741 SH   SOLE 7,741 0 0
MCDONALDS CORP COM 580135101 1,556 16,606 SH   SOLE 16,606 0 0
MERCK & CO INC NEW COM 58933Y105 1,533 26,989 SH   SOLE 26,989 0 0
MICROCHIP TECHNOLOGY INC COM 595017104 1,785 39,565 SH   SOLE 39,565 0 0
MICROSOFT CORP COM 594918104 388 8,343 SH   SOLE 8,343 0 0
MONSANTO CO NEW COM 61166W101 212 1,775 SH   SOLE 1,775 0 0
PAYCHEX INC COM 704326107 2,237 48,448 SH   SOLE 48,448 0 0
PFIZER INC COM 717081103 363 11,659 SH   SOLE 11,659 0 0
PIMCO ETF TR TTL RTN ACTV ETF 72201R775 341 3,185 SH   SOLE 3,185 0 0
PNC FINL SVCS GROUP INC COM 693475105 254 2,780 SH   SOLE 2,780 0 0
POWERSHARES ETF TR II EM MRK LOW VOL 73937B662 244 9,544 SH   SOLE 9,544 0 0
POWERSHARES ETF TR II INTL DEV LOWVL 73937B688 686 22,167 SH   SOLE 22,167 0 0
POWERSHARES ETF TRUST II SENIOR LN PORT 73936Q769 2,519 104,808 SH   SOLE 104,808 0 0
PROCTER & GAMBLE CO COM 742718109 13,642 149,760 SH   SOLE 149,760 0 0
REALTY INCOME CORP COM 756109104 2,049 42,952 SH   SOLE 42,952 0 0
ROGERS COMMUNICATIONS INC CL B 775109200 1,616 41,585 SH   SOLE 41,585 0 0
RYDEX ETF TRUST GUG S&P500 EQ WT 78355W106 29,665 370,575 SH   SOLE 370,575 0 0
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 38,301 768,781 SH   SOLE 768,781 0 0
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 5,537 112,886 SH   SOLE 112,886 0 0
SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 24,599 474,975 SH   SOLE 474,975 0 0
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 708 29,608 SH   SOLE 29,608 0 0
SCHWAB STRATEGIC TR SCHWAB FDT US SC 808524763 410 13,744 SH   SOLE 13,744 0 0
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 11,245 282,177 SH   SOLE 282,177 0 0
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 13,544 468,481 SH   SOLE 468,481 0 0
SONOCO PRODS CO COM 835495102 1,973 45,142 SH   SOLE 45,142 0 0
SOUTHERN CO COM 842587107 1,846 37,590 SH   SOLE 37,590 0 0
SPDR INDEX SHS FDS ASIA PACIF ETF 78463X301 275 3,301 SH   SOLE 3,301 0 0
SPDR INDEX SHS FDS MSCI ACWI EXUS 78463X848 8,166 244,038 SH   SOLE 244,038 0 0
SPDR SERIES TRUST S&P DIVID ETF 78464A763 19,893 252,453 SH   SOLE 252,453 0 0
SPECTRA ENERGY CORP COM 847560109 1,952 53,776 SH   SOLE 53,776 0 0
STARBUCKS CORP COM 855244109 230 2,803 SH   SOLE 2,803 0 0
STERICYCLE INC COM 858912108 201 1,535 SH   SOLE 1,535 0 0
UNILEVER PLC SPON ADR NEW 904767704 1,552 38,352 SH   SOLE 38,352 0 0
UNITED PARCEL SERVICE INC CL B 911312106 2,001 18,004 SH   SOLE 18,004 0 0
VANGUARD INDEX FDS GROWTH ETF 922908736 1,990 19,063 SH   SOLE 19,063 0 0
VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 230 2,834 SH   SOLE 2,834 0 0
WASTE MGMT INC DEL COM 94106L109 1,704 33,209 SH   SOLE 33,209 0 0
WELLS FARGO & CO NEW COM 949746101 2,244 40,934 SH   SOLE 40,934 0 0
WISDOMTREE TR SMALLCAP DIVID 97717W604 9,217 129,957 SH   SOLE 129,957 0 0
ZIMMER HLDGS INC COM 98956P102 207 1,826 SH   SOLE 1,826 0 0