<SEC-DOCUMENT>0001193125-15-118001-index.html : 20150402
<SEC-HEADER>0001193125-15-118001.hdr.sgml : 20150402
<ACCEPTANCE-DATETIME>20150402164334
ACCESSION NUMBER:		0001193125-15-118001
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		4
CONFORMED PERIOD OF REPORT:	20150515
FILED AS OF DATE:		20150402
DATE AS OF CHANGE:		20150402
EFFECTIVENESS DATE:		20150402

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Roundy's, Inc.
		CENTRAL INDEX KEY:			0001536035
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-GROCERY STORES [5411]
		IRS NUMBER:				272337996
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-35422
		FILM NUMBER:		15748303

	BUSINESS ADDRESS:	
		STREET 1:		875 EAST WISCONSIN AVENUE
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53202
		BUSINESS PHONE:		414-231-5000

	MAIL ADDRESS:	
		STREET 1:		875 EAST WISCONSIN AVENUE
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53202

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Roundy's Parent Company, Inc.
		DATE OF NAME CHANGE:	20111130
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>d901270ddef14a.htm
<DESCRIPTION>DEF 14A
<TEXT>
Document 1 - file: d901270ddef14a.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>g901270g18r50.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: g901270g18r50.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>g901270g28e91.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: g901270g28e91.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>g901270g59u82.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: g901270g59u82.jpg

</DOCUMENT>
</SEC-DOCUMENT>