Condensed Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Income Statement [Abstract]
Sales	$ 3,042,527	$ 2,326,664
Less excise taxes, customer programs and incentives	934,221	624,046
Net sales	2,108,306	1,702,618
Cost of sales	1,280,344	870,390
Gross profit	827,962	832,228
Operating expenses:
Advertising, promotional and selling expenses	1,244,152	923,310
General and administrative expenses	3,881,771	3,450,436
Loss from operations	(4,297,961)	(3,541,518)
Other income (expense), net
Interest expense	(862,468)	(112,458)
Gain on spin-off of subsidiary		52,890
Other income (expense)	(39,190)	20
Total other expense, net	(901,658)	(59,548)
Loss before income taxes	(5,199,619)	(3,601,066)
Provision for income taxes
Net loss	(5,199,619)	(3,601,066)
Dividends on convertible preferred stock	(51,674)
Net loss available to common shareholders	$ (5,251,293)	$ (3,601,066)
Basic and diluted net loss per common share (in dollars per share)	$ (1.40)	$ (1.57)
Basic and diluted weighted average common shares outstanding (in shares)	3,741,842	2,287,518