Condensed Consolidated Statements of Operations (unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Income Statement [Abstract]
Sales	$ 796,222	$ 492,380	$ 2,045,568	$ 1,344,881
Less excise taxes	188,375	140,299	469,936	363,316
Net sales	607,847	352,081	1,575,632	981,565
Cost of sales	370,854	167,524	895,239	518,356
Gross profit	236,993	184,557	680,393	463,209
Selling, general, and administrative expenses	1,583,553	1,587,260	3,948,010	3,431,143
Loss from operations	(1,346,560)	(1,402,703)	(3,267,617)	(2,967,934)
Other (expense) income - net	(89,889)	(9,909)	(493,012)	36,244
Loss before income taxes	(1,436,449)	(1,412,612)	(3,760,629)	(2,931,690)
Provision for income taxes
Net loss	(1,436,449)	(1,412,612)	(3,760,629)	(2,931,690)
Dividends on convertible preferred stock	(19,600)		(37,359)
Net loss available to common shareholders	$ (1,456,049)	$ (1,412,612)	$ (3,797,988)	$ (2,931,690)
Basic and diluted net loss per common share (in dollars per share)	$ (0.31)	$ (0.62)	$ (1.14)	$ (1.28)
Basic and diluted weighted average common shares outstanding (in shares)	4,761,854	2,291,489	3,320,494	2,281,548