Condensed Consolidated Statements of Operations (unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2016	Jun. 30, 2015	Jun. 30, 2016	Jun. 30, 2015
Income Statement [Abstract]
Sales	$ 627,464	$ 427,591	$ 1,249,346	$ 852,501
Less excise taxes	123,153	123,177	281,561	223,017
Net sales	504,311	304,414	967,785	629,484
Cost of sales	268,216	157,651	524,385	350,832
Gross profit	236,095	146,763	443,400	278,652
Selling, general, and administrative expenses	1,313,629	832,039	2,364,555	1,843,883
Loss from operations	(1,077,534)	(685,276)	(1,921,155)	(1,565,231)
Other (expense) income - net	(231,966)	(2,784)	(403,024)	46,153
Loss before income taxes	(1,309,500)	(688,060)	(2,324,179)	(1,519,078)
Provision for income taxes
Net loss	(1,309,500)	(688,060)	(2,324,179)	(1,519,078)
Dividends on convertible preferred stock	(17,759)		(17,759)
Net loss available to common shareholders	$ (1,327,259)	$ (688,060)	$ (2,341,938)	$ (1,519,078)
Basic and diluted net loss per common share (in dollars per share)	$ (0.02)	$ (0.02)	$ (0.05)	$ (0.03)
Basic and diluted weighted average common shares outstanding (in shares)	57,101,502	45,547,115	51,837,894	45,529,903