Description of Business

12 Months Ended

Dec. 31, 2019

Accounting Policies [Abstract]

Description of Business

1. Description of Business

Eastside Distilling was incorporated under the laws of Nevada in 2004 under the name of Eurocan Holdings, Ltd. In December 2014, we changed our corporate name to Eastside Distilling, Inc. to reflect our acquisition of Eastside Distilling, LLC. We manufacture, acquire, blend, bottle, import, export, market and sell a wide variety of alcoholic beverages under recognized brands. We employ 89 people in the United States.

Our brands span several alcoholic beverage categories, including bourbon, American whiskey, vodka, gin, rum, tequila and Ready-to-Drink (RTD). We sell our products on a wholesale basis to distributors, and until March 2020, we operated four retail tasting rooms in Portland, Oregon to market our brands directly to consumers.

	Principal Brands
Gin
	Big Bottom The Ninety One Gin
	Big Bottom Navy Strength
	Big Bottom Barrel Finished Gin
	Big Bottom London Dry Gin
Rum
	Hue-Hue Coffee Rum
Tequila
	Azuñia Blanco Organic Tequila
	Azuñia Reposado Organic Tequila
	Azuñia Añejo Tequila
	Azuñia Black, 2-Year, Extra-Aged, Private Reserve Añejo Tequila
Vodka
	Portland Potato Vodka
	Portland Potato Vodka - Marionberry
	Portland Potato Vodka - Habanero
Whiskey
	Redneck Riviera Whiskey
	Redneck Riviera Whiskey - Granny Rich Reserve
	Burnside Oregon Oaked Rye Whiskey
	Burnside West End Blend Whiskey
	Burnside Goose Hollow Bourbon
	Burnside Oregon Oaked Bourbon
	Burnside Buckman RSV 10 Year Bourbon
	Marionberry Whiskey
	Big Bottom Barlow Whiskey
	Big Bottom Barlow Port Whiskey
	Big Bottom Delta Rye

	Big Bottom American Single Malt
	Big Bottom Zin Cask Bourbon
	Barrel Hitch American Whiskey
Special
	Advocaat Holiday Egg Nog
Ready-to-Drink
	Redneck Riviera Howdy Dew!
	Portland Mule - Original
	Portland Mule - Marionberry

Operating as a small business in a large, international spirits marketplace occupied by large multi-national conglomerates, we seek to utilize our size and our public company stature to our advantage and position Eastside Distilling as a leading tier 2 spirits provider by acquiring and developing brands, growing them to a national presence and positioning them for sale to the tier 1 suppliers to the market. This strategy was demonstrated by the launch of our Redneck Riviera Brand (RRW) in conjunction with our branding partners, Sandstrom Partners in 2018. This demonstrated how our team can leverage its position to launch nascent or new brands and grow them more quickly than the tier 1 larger conglomerates because we are able to focus and dedicate more of our attention to developing innovative products. Our RRW brand went from idea, to market roll-out in less than nine months and achieved national distribution in 49 states in 18 months. In September 2019, we acquired the Azuñia tequila brand and have begun to distribute this brand through our national platform.

In May 2017, we used our shares to acquire 90% of Big Bottom Distilling, LLC (“BBD”), known for its award-winning, super-premium gins and whiskeys, and American Single Malt Whiskey. BBD’s super-premium spirits give us a presence at the “ultra-premium segment” of the market. In December 2018, we acquired the remaining 10% of BBD. In September 2019, we also acquired the high-end, luxury tequila brand, Azuñia, to complement our portfolio and provide us with a larger established brand in the high-growth tequila category. In addition, through MotherLode Craft Distillery (“MotherLode”), our wholly-owned subsidiary acquired in March 2017 and Craft Canning + Bottling, LLC (formerly known as Craft Canning, LLC) (“Craft Canning”), which we acquired in January 2019, we provide contract bottling, canning, and packaging services for existing and emerging beer, wine and spirits producers. We have used our mobile canning operations to profit from the rapid growth in the canned beverages industry (beer, wine, spirit-based RTD’s).