Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2019	Dec. 31, 2018
Income Statement [Abstract]
Sales	$ 17,021,484	$ 7,204,302
Less excise taxes, customer programs and incentives	1,424,860	1,080,792
Net sales	15,596,624	6,123,510
Cost of sales	10,139,663	3,813,309
Gross profit	5,456,961	2,310,201
Operating expenses:
Advertising, promotional and selling expenses	7,452,877	4,345,210
General and administrative expenses	11,538,438	6,225,998
Loss on disposal of property and equipment	133,179
Total operating expenses	19,172,118	10,571,208
Loss from operations	(13,715,157)	(8,261,007)
Other income (expense), net
Interest expense	(523,391)	(789,362)
Other income (expense)	(2,669,556)	2,700
Total other expense, net	(3,192,947)	(786,662)
Loss before income taxes	(16,908,104)	(9,047,669)
Provision for income taxes
Net loss	$ (16,908,104)	$ (9,047,669)
Basic and diluted net loss per common share	$ (1.82)	$ (1.49)
Basic and diluted weighted average common shares outstanding	9,275,696	6,074,489