Other Assets

9 Months Ended

Sep. 30, 2019

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Other Assets

8. Other Assets

Other assets at September 30, 2019 and December 31, 2018 consisted of the following:

	September 30, 2019			December 31, 2018
Product branding	$	675,000		$	525,000
Investments in online company		450,000			300,000
Deposits		56,542			29,297
Total other assets		1,181,542			854,297
Less accumulated amortization		(69,642	)		(58,037	)
Other assets - net	$	1,111,900		$	796,260

As of September 30, 2019, the Company had $675,000 of capitalized costs related to services provided for the rebranding of its existing product line and branding of new product lines. This amount is being amortized over a seven-year life. In December 2018 and January 2019, the Company invested in an online (direct-to-consumer) business and intends to begin selling select products through this platform. The remaining deposits of $56,542 represent office and retail space lease deposits.