Other Assets

6 Months Ended

Jun. 30, 2019

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Other Assets

8. Other Assets

Other assets at June 30, 2019 and December 31, 2018 consisted of the following:

	June 30, 2019			December 31, 2018
Product branding	$	585,000		$	525,000
Investments in online company		450,000			300,000
Deposits		56,542			29,297
Total other assets		1,091,542			854,297
Less accumulated amortization		(88,036	)		(58,037	)
Other assets - net	$	1,003,506		$	796,260

As of June 30, 2019, the Company had $585,000 of capitalized costs related to services provided for the rebranding of its existing product line and branding of new product lines. This amount is being amortized over a seven-year life. In December 2018 and January 2019, the Company invested in an online (direct-to-consumer) business and intends to begin selling select products through this platform. The remaining deposits of $56,542 represent office and retail space lease deposits.