Other Assets

3 Months Ended

Mar. 31, 2019

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Other Assets

8. Other Assets

Other assets consist of the following:

	March 31, 2019			December 31, 2018
Product branding	$	555,000		$	525,000
Investments in online company		450,000			300,000
Deposits		53,542			29,297
Total other assets		1,058,542			854,297
Less accumulated amortization		(72,857	)		(58,037	)
Other assets - net	$	985,685		$	796,260

As of March 31, 2019, the Company had $555,000 of capitalized costs related to services provided for the rebranding of its existing product line. This amount is being amortized over a seven-year life. In December 2018 and January 2019, the Company invested in an online (direct-to-consumer) business and intends to begin selling select products through this platform. The remaining deposits of $28,182 represent office and retail space lease deposits.