Other Assets

12 Months Ended

Dec. 31, 2018

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Other Assets

8. Other Assets

Other assets consist of the following at December 31:

	2018			2017
Product branding	$	525,000		$	285,000
Investment in online company		300,000			-
Deposits		29,297			53,942
Total other assets		854,297			343,942
Less accumulated amortization		(58,037	)		-
Other assets - net	$	796,260		$	343,942

As of December 31, 2018, the Company had $525,000 of capitalized costs related to services provided for the rebranding of its existing product lines and branding for new product lines. This amount will be amortized over a seven-year life. In December 2018, the Company invested in an online (direct-to-consumer) business and intends to begin selling select products through this platform. The deposits of $29,297 represent office and retail space lease deposits.

As of December 31, 2017, $285,000 represented rebranding the Burnside product line, $40,000 represented deposits on future product rebranding and $13,942 represented office and retail spaces lease deposits.

Amortization expense totaled $58,037 and $0 for the years ended December 31, 2018 and 2017, respectively.