Summary of Significant Accounting Policies (Details Narrative)	12 Months Ended
	Dec. 31, 2017 USD ($) Number	Dec. 31, 2016 USD ($)
Number of operating segments | Number	1
Customer programs and incentives paid	$ 182,975	$ 136,786
Advertising expense	2,219,168	1,244,152
Cash equivalents
Unrecognized income tax benefit, interest and penalties
Excise taxes	997,410	797,435
Stock-based compensation	$ 563,356	374,687
Percentage of factored and non-factored amount description	Under the prior program, we had the option to sell certain customer account receivables in advance of payment for 75% of the amount due. When the customer remitted payment, we would receive the remaining 25%. We were charged interest on the advanced 75% payment at a rate of 1.5% per month. Under the terms of the agreement with the factoring provider, any factored invoices had recourse should the customer fail to pay the invoice. Thus, we recorded factored amounts as a liability until the customer remitted payment and we received the remaining 25% of the non-factored amount.
Accounts receivable factored program	$ 63,238	48,601
Amount of factored invoice		542,083
Proceeds from accounts receivable invoice		406,562
Accounts receivable factored invoices		$ 171,150
Minimum [Member]
Property and equipment estimated useful lives	3 years
Maximum [Member]
Property and equipment estimated useful lives	7 years
Trade Receivables [Member] | Two Customers [Member]
Concentration of credit risk percentage	79.00%
Trade Receivables [Member] | Three Distributors [Member]
Concentration of credit risk percentage		91.00%