Summary of Significant Accounting Policies (Details Narrative)	9 Months Ended		12 Months Ended
	Sep. 30, 2017 USD ($) Number	Sep. 30, 2016 USD ($)	Dec. 31, 2016 USD ($)
Number of operating segments | Number	1
Customer programs and incentives paid	$ 118,389	$ 72,918
Advertising expense	1,499,751	951,293
Cash equivalents
Unrecognized income tax benefit, interest and penalties
Excise taxes	654,136	469,936
Stock-based compensation	$ 900,130	427,947
Percentage of factored and non-factored amount description	Under the prior program, we had the option to sell certain customer account receivables in advance of payment for 75% of the amount due. When the customer remitted payment, we would receive the remaining 25%. We were charged interest on the advanced 75% payment at a rate of 1.5% per month. Under the terms of the agreement with the factoring provider, any factored invoices had recourse should the customer fail to pay the invoice. Thus, we recorded factored amounts as a liability until the customer remitted payment and we received the remaining 25% of the non-factored amount.
Accounts receivable factored invoices		184,875
Accounts receivable factored program	63,238	21,500
Amount of factored invoice		560,172
Proceeds from accounts receivable invoice		$ 420,129
Minimum [Member]
Property and equipment estimated useful lives	3 years
Maximum [Member]
Property and equipment estimated useful lives	7 years
Trade Receivables [Member] | Four Customers [Member]
Concentration of credit risk percentage	82.00%
Trade Receivables [Member] | Three Customers [Member]
Concentration of credit risk percentage			91.00%
Sales Revenue, Net [Member] | Three Customers [Member]
Concentration of credit risk percentage		57.00%
Sales Revenue, Net [Member] | Two Customers [Member]
Concentration of credit risk percentage	48.00%