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Summary of Significant Accounting Policies (Details Narrative)
6 Months Ended 12 Months Ended
Jun. 30, 2017
USD ($)
Number
Jun. 30, 2016
USD ($)
Dec. 31, 2016
Number of operating segments | Number 1    
Customer programs and incentives paid $ 79,837 $ 19,241  
Advertising expense 935,997 578,235  
Cash equivalents  
Unrecognized income tax benefit, interest and penalties  
Excise taxes 415,843 281,561  
Stock-based compensation $ 619,042 246,508  
Percentage of factored and non-factored amount description Under the prior program, we have the option to sell those customer receivables in advance of payment for 75% of the amount due. When the customer remits payment, we would receive the remaining 25%. We were charged interest on the advanced 75% payment at a rate of 1.5% per month. Under the terms of the agreement with the factoring provider, any factored invoices have recourse should the customer fail to pay the invoice. Thus, we record factored amounts as a liability until the customer remits payment and we receive the remaining 25% of the non-factored amount.    
Accounts receivable factored invoices  
Accounts receivable factored program $ 63,238 17,299  
Amount of factored invoice   138,364  
Proceeds from accounts receivable invoice   $ 103,773  
Minimum [Member]      
Property and equipment estimated useful lives 3 years    
Maximum [Member]      
Property and equipment estimated useful lives 7 years    
Trade Receivables [Member] | Four Customers [Member]      
Concentration of credit risk percentage 83.00%    
Trade Receivables [Member] | Three Customers [Member]      
Concentration of credit risk percentage     91.00%
Sales Revenue, Net [Member] | Two Customers [Member]      
Concentration of credit risk percentage 46.00%    
Sales Revenue, Net [Member] | One Customers [Member]      
Concentration of credit risk percentage   35.00%