Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Income Statement [Abstract]
Sales	$ 829,669	$ 621,882
Less excise taxes, customer programs and incentives	217,188	167,120
Net sales	612,481	454,762
Cost of sales	322,913	256,169
Gross profit	289,568	198,593
Operating expenses:
Advertising, promotional and selling expenses	386,132	156,203
General and administrative expenses	726,396	886,011
Loss on disposal of property and equipment	35,534
Total operating expenses	1,148,062	1,042,214
Loss from operations	(858,494)	(843,621)
Other income (expense), net
Interest expense	(47,809)	(171,054)
Other income (expense)	4,485	(4)
Total other expense, net	(43,324)	(171,058)
Loss before income taxes	(901,818)	(1,014,679)
Provision for income taxes
Net loss	(901,818)	(1,014,679)
Dividends on convertible preferred stock	(5,037)
Net loss attributable to common shareholders	$ (906,855)	$ (1,014,679)
Basic and diluted net loss per common share	$ (0.12)	$ (0.45)
Basic and diluted weighted average common shares outstanding	7,842,971	2,275,625