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OTHER ACCOUNTS RECEIVABLE AND PREPAID EXPENSES (Details) (USD $)
Jun. 30, 2013
Dec. 31, 2012
Dec. 31, 2011
Prepaid expenses   $ 330,092 [1] $ 3,060 [1]
Government authorities   71,430 9,604
Prepaid Expense and Other Assets, Current $ 654,306 $ 401,522 $ 12,664
[1] Consists components amounting to $55,187 which are intended to be used as part of research and development activities subsequent to balance sheet date.