Revenue (Details) - USD ($)	3 Months Ended	9 Months Ended
Sep. 30, 2025	Sep. 30, 2024	Sep. 30, 2025	Sep. 30, 2024
Disaggregation of Revenue [Line Items]
Revenue	$ 92,571,000	$ 99,237,000	$ 283,280,000	$ 278,503,000
Cost of revenue	$ 58,082,000	$ 60,841,000	$ 173,369,000	$ 172,613,000
Revenue from Contract with Customer Benchmark \| Customer Concentration Risk \| Sales Channel, Directly to Consumer
Disaggregation of Revenue [Line Items]
Concentration risk, percentage	10.00%	12.00%	10.00%	13.00%
Trade Agreements
Disaggregation of Revenue [Line Items]
Marketing credits, usage period			4 years
Marketing credits, option to extend			2 years
Revenue	$ 0	$ 0	$ 0	$ 0
Cost of revenue	$ 0	$ 0	0	0
Impairment			0	0
Transportation credit used			$ 600,000	$ 1,600,000
Retail \| Minimum
Disaggregation of Revenue [Line Items]
Revenue recognition, payment term			30 days
Retail \| Maximum
Disaggregation of Revenue [Line Items]
Revenue recognition, payment term			45 days

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