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CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (DEFICIT) (USD $)
Total
Ordinary shares
Additional paid-in capital
Accumulated losses
Accumulated other comprehensive income (loss)
Series A Preferred shares
Series A Preferred shares
Preferred shares
Series A Preferred shares
Ordinary shares
Series A Preferred shares
Additional paid-in capital
Series B Preferred shares
Series B Preferred shares
Preferred shares
Series B Preferred shares
Ordinary shares
Series B Preferred shares
Additional paid-in capital
Balance at Dec. 31, 2009 $ (1,549,963) $ 4,778 $ 145,805 $ (1,700,912) $ 366                
Balance (in shares) at Dec. 31, 2009   47,775,000                      
Increase (Decrease) in Shareholders' Equity                          
Net loss (8,365,848)     (8,365,848)                  
Repayment from the shareholders 1     1                  
Foreign currency translation (195,771)       (195,771)                
Balance at Dec. 31, 2010 (10,111,581) 4,778 145,805 (10,066,759) (195,405)                
Balance (in shares) at Dec. 31, 2010   47,775,000                      
Increase (Decrease) in Shareholders' Equity                          
Net loss (107,271,525)     (107,271,525)                  
Repurchase of ordinary shares (1,837,500) (184) (1,837,316)                    
Repurchase of ordinary shares (in shares)   (1,837,500)                      
Issuance of shares 1,499,994 30 1,499,964     20,113,898 20,113,898     41,147,021 41,147,021    
Issuance of shares (in shares)   297,159         20,212,500       8,166,667    
Proceeds from registered capital contributions by shareholders of the VIE 1,390,621   1,390,621                    
Deemed dividend on issuance of Series A Preferred shares     49,214,977 (49,214,977)                  
Share-based compensation expenses 73,927,902   73,927,902                    
Foreign currency translation (569,628)       (569,628)                
Balance at Dec. 31, 2011 18,289,202 4,624 124,341,953 (166,553,261) (765,033)   20,113,898       41,147,021    
Balance (in shares) at Dec. 31, 2011   46,234,659         20,212,500       8,166,667    
Increase (Decrease) in Shareholders' Equity                          
Net loss (9,472,074)     (9,472,074)                  
Issuance of shares 66,022,797 2,201 66,020,596     20,113,898       41,147,021      
Issuance of shares (in shares)   22,009,200                      
Direct offering expenses (3,332,962)   (3,332,962)                    
Conversion of Preferred Shares into ordinary shares             (20,113,898) 2,021 20,111,877   (41,147,021) 1,268 41,145,753
Conversion of Preferred Shares into ordinary shares (in shares)             (20,212,500) 20,212,500     (8,166,667) 12,682,206  
Proceeds from registered capital contributions by shareholders of the VIE 2,292,763   2,292,763                    
Proceeds from issuance of ordinary shares upon exercise of stock options 191,533 14 191,519                    
Proceeds from issuance of ordinary shares upon exercise of stock options (in shares) 146,316 146,316                      
Share-based compensation expenses 7,596,949   7,596,949                    
Foreign currency translation 994,606       994,606                
Balance at Dec. 31, 2012 $ 82,582,814 $ 10,128 $ 258,368,448 $ (176,025,335) $ 229,573                
Balance (in shares) at Dec. 31, 2012   101,284,881