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Summary of Significant Accounting Policies - Additional Information (Detail)
1 Months Ended 12 Months Ended 26 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2016
CNY (¥)
Customer
Segment
Dec. 31, 2016
USD ($)
Customer
Segment
Dec. 31, 2015
CNY (¥)
Customer
Dec. 31, 2014
CNY (¥)
Customer
Dec. 31, 2016
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 30, 2016
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Exchange rate of one US$ to RMB               6.9430
Goodwill, impairment loss   ¥ 0 $ 0 ¥ 0        
Long-lived assets, impairment charge   0 0 0 ¥ 0      
Recorded rebates and cash incentives to advertising agencies companies   653,481,000 94,121,000 578,548,000 395,175,000      
Advertising expenditures   ¥ 756,073,000 $ 108,897,000 533,632,000 266,942,000      
Minimum percentage of estimated remaining economic life, Capital lease classification requirement   75.00% 75.00%          
Minimum percentage of net present value of minimum lease payments over the fair value of leased property   90.00% 90.00%          
Number of operating segment | Segment   1 1          
Total expenses for employee benefits   ¥ 214,596,000 $ 30,908,000 ¥ 134,125,000 ¥ 61,532,000      
Foreign currency exchange rate appreciation (depreciation)   (6.70%) (6.70%) (4.20%) (2.40%)      
Accounting Standards Update 2015-05 [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Capitalized internally-developed software development costs   ¥ 6,126,000 $ 882,000 ¥ 1,326,000 ¥ 0      
Amortization expense for capitalized software costs   1,227,000 177,000 93,000 0      
Unamortized amount of capitalized internal use software development costs ¥ 6,132,000 6,132,000   1,233,000   ¥ 6,132,000 $ 883,000  
Other income, net                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Government grants   12,576,000 $ 1,811,000 11,281,000 ¥ 2,984,000      
Credit Concentration Risk [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Cash and cash equivalents, restricted cash and term deposits 5,733,321,000 ¥ 5,733,321,000   ¥ 4,169,053,000   5,733,321,000 825,770,000  
Customer Concentration Risk [Member] | Net Revenues [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Number of customers represented greater than 10% | Customer   0 0 0 0      
Consolidated VIEs [Member] | Currency Convertibility Risk [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Cash and cash equivalents, restricted cash and term deposits 58,123,000 ¥ 58,123,000       58,123,000 8,371,000  
Subsidiaries [Member] | Currency Convertibility Risk [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Cash and cash equivalents, restricted cash and term deposits ¥ 4,746,982,000 ¥ 4,746,982,000       ¥ 4,746,982,000 $ 683,708,000  
Media and Leads Generation Services [Member] | Beijing Prbrownies Software Co., Ltd. (formerly known as Beijing Autohome Software Co., Ltd.) [Member] | Consolidated VIEs [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Tax rate of value-added tax           17.00%    
Value-added tax refund rate           14.00%    
Media and Leads Generation Services [Member] | Chengdu Prbrownies Software Company Limited [Member] | Consolidated VIEs [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Tax rate of value-added tax 17.00%              
Value-added tax refund rate 14.00%              
China [Member] | Media and Leads Generation Services [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Tax rate of value-added tax   6.00% 6.00% 6.00% 6.00%      
China [Member] | Online Marketplace [Member]                
Schedule Of Organization And Summary Of Significant Accounting Policies [Line Items]                
Tax rate of value-added tax   17.00% 17.00%