EX-12.1 30 a2212754zex-12_1.htm EX-12.1

Exhibit 12.1

 

LightInTheBox Holding Co., Ltd.

Growth in Revenue Attributed to Repeat Customers

Year ended December 31,

 

 

 

2008

 

2009

 

2010

 

2011

 

2012

 

 

 

(In thousands of $, except for percentages)

 

Revenue Attributed to Repeat Customers(1)

 

n/a

(5)

4,008

 

8,751

 

20,886

 

49,384

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenues Attributed to New Customers(2)

 

n/a

(5)

22,043

 

49,943

 

95,344

 

150,626

 

 

 

 

 

 

 

 

 

 

 

 

 

Total Net Revenues

 

6,256

 

26,051

 

58,694

 

116,230

 

200,010

 

 

 

 

 

 

 

 

 

 

 

 

 

Increase in Revenue Attributed to Repeat Customers (3)

 

n/a

 

4,008

 

4,743

 

12,135

 

28,497

 

 

 

 

 

 

 

 

 

 

 

 

 

Growth in Revenue Attributed to Repeat Customers (4)

 

n/a

(5)

n/a

(5)

118.3

%

138.7

%

134.8

%

 


(1) Repeat customers refer to customers who have purchased products from us more than once since our inception.

 

(2) New customers refer to customers who purchased products from us for the first time during a given period.

 

(3) Increase in revenue attributed to repeat customers refers to the difference between (i) revenue attributed to repeat customers for a given period and (ii) revenue attributed to repeat customers for the prior period.

 

(4) Growth in revenue attributed to repeat customers refers to increase in revenue attributed to repeat customers for a given period divided by revenue attributed to repeat customers from the prior period.

 

(5) As we had only begun to operate our business towards the end of 2007, we did not track revenue contributed by repeat customers in 2008. As a result, no data for growth in revenue attributed to repeat customers was available in 2008 and 2009.