Segments

12 Months Ended

Dec. 31, 2013

Segments [Abstract]

SEGMENTS

11.           SEGMENTS

               The Company operates in three reportable segments, advertising, consulting services and e-commerce. The Company evaluates segment performance based on income from operations. All inter-company transactions between segments have been eliminated on consolidation. As a result, the components of operating income for one segment may not be comparable to another segment. The following is a summary of the Company’s segment information for the years ended December 31, 2013 and 2012:

2013	Advertising			Consulting Services			E-commerce			Elimination		Total
Revenues	$	10,093		$	9,760		$	-		$	-	$	19,853
Gross loss		(54,226	)		(69,298	)		(404,784	)		-		(528,308	)
Net loss		(1,649,091	)		(166,710	)		(1,073,496	)		-		(2,889,297	)
Total assets		436,241			25,661			179,629			-		641,531
Capital expenditure		96,153			5,656			208,277			-		310,086
Depreciation and amortization		79,144			4,655			147,549			-		231,348

2012	Advertising			Consulting Services		E-commerce			Elimination			Total
Revenues	$	579,769		$	235,840	$	-		$	(190,286	)	$	625,323
Gross profit (loss)		219,288			159,816		(529,875	)		-			(150,771	)
Net (loss) income		(995,429	)		58,943		(868,865	)		-			(1,805,351	)
Total assets		1,044,320			84,675		728,179			-			1,857,174
Capital expenditure		697,004			56,514		447,945			-			1,201,463
Depreciation and amortization		71,582			5,804		171,634			-			249,020

A reconciliation is provided for unallocated amounts relating to corporate operations which is not included in the segment information

		2013			2012
Total net loss for reportable segments	$	(2,889,297	)	$	(1,805,351	)
Unallocated amounts relating to corporate operations		(305,962	)		(23,195	)
Total net loss	$	(3,195,259	)	$	(1,828,546	)