Summary of Significant Accounting Policies (Tables)

12 Months Ended

Jan. 31, 2017

Accounting Policies [Abstract]

Schedule of Inventories

. Inventory was comprised of the following at January 31, 2017 and 2016:

	January 31, 2017		January 31, 2016
Finished goods	$	443,623	$	252,752

Schedule of Property and Equipment Estimated Useful Lives

Asset lives for financial statement reporting of depreciation are:

Machinery and equipment	2-7 years
Furniture and fixtures	3 years
Leasehold improvements	5 years

Schedule of Expenses of Slotting Fees, Sales Discounts and Allowances are Accounted as Direct Reduction of Revenues

Expenses such as slotting fees, sales discounts, and allowances are accounted for as a direct reduction of revenues as follows:

	Year Ended January 31, 2017		Year Ended January 31, 2016
Gross Sales	$	18,498,142	$	13,138,214
Less: Slotting, Discounts, Allowances		449,350		534,767
Net Sales	$	18,048,792	$	12,603,447

Schedule of Fair Value of Share-Based Payments

For the years ended January 31, 2017 and 2016, when computing fair value of share-based payments, the Company has considered the following variables:

	January 31, 2017			January 31, 2016
Risk-free interest rate		1.25% to 1.90	%		1.42% to 1.74	%
Expected life of grants		2.5 years			2.5 years
Expected volatility of underlying stock		139% to 179	%		178% to 184	%
Dividends		0	%		0	%

Schedule of Common Stock Equivalents

The Company had the following potential common stock equivalents at January 31, 2017:

Series A Preferred	3,466,667
Common stock warrants, exercise price range of $0.68-$2.50	7,311,770
Common stock options, exercise price of $0.39-$2.97	881,404
Total common stock equivalents	11,659,841

The Company had the following potential common stock equivalents at January 31, 2016:

Series A Preferred	3,466,667
Common stock warrants, exercise price range of $0.675-$2.50	4,964,734
Common stock options, exercise price of $1.00-$2.97	496,404
Total common stock equivalents	8,927,805