Summary of Significant Accounting Policies (Tables)

3 Months Ended

Apr. 30, 2016

Accounting Policies [Abstract]

Schedule of Inventories

Inventory was comprised of the following at April 30, 2016 and January 31, 2016:

	April 30, 2016		January 31, 2016
Finished goods	$	506,985	$	252,752

Schedule of Property and Equipment Estimated Useful Lives

Asset lives for financial statement reporting of depreciation are:

Machinery and equipment	2-7 years
Furniture and fixtures	3-5 years
Leasehold improvements	3-10 years

Schedule of Expenses of Slotting Fees, Sales Discounts and Allowances are Accounted as Direct Reduction of Revenues

Expenses such as slotting fees, sales discounts, and allowances are accounted for as a direct reduction of revenues as follows:

	Three Months Ended April 30, 2016		Three Months Ended April 30, 2015
Gross Sales	$	4,040,988	$	3,428,864
Less: Slotting, Discounts, Allowances		117,011		192,374
Net Sales	$	3,923,977	$	3,236,490

Schedule of Fair Value of Share Based Payments

For the three months ended April 30, 2016, when computing fair value of share-based payments, the Company has considered the following variables:

	April 30, 2016
Risk-free interest rate		1.28% to 1.33	%
Expected life of grants		2.5 years
Expected volatility of underlying stock		178% to 179	%
Dividends		0	%

Schedule of Common Stock Equivalents

The Company had the following potential common stock equivalents at April 30, 2016:

Series A Preferred	3,466,667
Common stock warrants, exercise price range of $0.675-$2.50	4,964,734
Common stock options, exercise price of $0.39-$2.97	758,404
Total common stock equivalents	9,189,805

The Company had the following potential common stock equivalents at April 30, 2015:

Common stock warrants, exercise price range of $1.00-$2.50	1,004,735
Common stock options, exercise price of $1.00-$2.97	496,404
Total common stock equivalents	1,501,139