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Consolidated Statements of Operations - USD ($)
12 Months Ended
Jan. 31, 2016
Jan. 31, 2015
Income Statement [Abstract]    
Sales - net of slotting fees and discounts $ 12,603,447 $ 12,010,268
Cost of sales 9,006,220 8,803,540
Gross profit 3,597,227 3,206,728
Operating expenses    
Research and development 107,632 100,864
General and administrative expenses 5,748,912 6,856,054
Total operating expenses 5,856,544 6,956,918
Loss from operations (2,259,317) (3,750,190)
Other expenses    
Interest expense (555,071) (163,136)
Amortization of debt discount (261,670) (46,197)
Amortization of closing costs (55,471) $ (100,953)
Loss on debt extinguishment (380,089)
Total other expenses (1,252,301) $ (310,286)
Net loss (3,511,618) $ (4,060,476)
Less: preferred dividends (66,992)
Net loss available to common stockholders $ (3,578,610) $ (4,060,476)
Net loss per common share - basic and diluted $ (0.14) $ (0.16)
Weighted average common shares outstanding - basic and diluted 26,147,913 25,487,778