Summary of Significant Accounting Policies (Details Narrative) - USD ($)	12 Months Ended
	Jan. 31, 2016	Jan. 31, 2015
Accounting Policies [Abstract]
Cash equivalents
Accounts receivable reserves	$ 2,000	$ 2,000
Stock offering cost	678,099	346,192
Research and development expense	107,632	100,864
Advertising expenses	2,096,026	2,774,356
Share based compensation	484,261	438,343
Direct costs of stock offering	487,316	438,343
Stock issuance costs paid in the form of warrants	$ 241,769	$ 171,981