Summary of Significant Accounting Policies (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jul. 31, 2015	Jul. 31, 2014	Jul. 31, 2015	Jul. 31, 2014	Jan. 31, 2015
Accounting Policies [Abstract]
Cash equivalents
Accounts receivable reserves	$ 2,000		$ 2,000		$ 2,000
Stock offering cost recorded			227,419	$ 321,194
Capitalized costs	19,021		19,021
Research and development expense	20,479	$ 24,091	43,558	42,992
Advertising expenses	521,626	549,560	1,438,558	1,265,859
Share based compensation	77,621	248,982	79,663	348,081
Reduction in additional paid in capital	$ 76,608	$ 77,047	$ 76,608	$ 171,981