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Consolidated Statements of Operations (USD $)
1 Months Ended 12 Months Ended
Jan. 31, 2014
Jan. 31, 2013
Dec. 31, 2013
Dec. 31, 2012
Income Statement [Abstract]        
Sales - net of slotting fees and discounts $ 775,252 $ 770,239 $ 8,741,621 $ 4,582,845
Cost of sales 535,870 564,687 6,190,595 3,230,589
Gross profit 239,382 205,552 2,551,026 1,352,256
Operating expenses        
Research and development 8,477 1,110 19,408 68,372
General and administrative expenses 472,023 440,949 5,470,586 3,271,160
Total operating expenses 480,500 442,059 5,489,994 3,339,532
Loss from operations (241,118) (236,507) (2,938,968) (1,987,276)
Other income (expenses)        
Interest expense (2,526) (775) (8,640) (12,347)
Total other income (expense) (2,526) (775) (8,640) (12,347)
Net loss $ (243,644) $ (237,282) $ (2,947,608) $ (1,999,623)
Net loss per common share - basic and diluted $ (0.01) $ (0.01) $ (0.13) $ (0.12)
Weighted average common shares outstanding - basic and diluted 24,187,375 20,234,645 22,012,920 17,358,333