Summary of Significant Accounting Policies (Details Narrative) (USD $)	1 Months Ended	12 Months Ended
Jan. 31, 2014	Jan. 31, 2013	Dec. 31, 2013	Dec. 31, 2012
Accounting Policies [Abstract]
Cash equivalents	$ 0		$ 0	$ 0
Accounts receivable reserves	2,000		2,000	2,000
Stock offering cost recorded	102,166		1,604,000	1,088,964
Research and development expense	8,477	1,110	19,408	68,372
Advertising expenses	232,481	184,468	2,440,424	1,460,000
Share based compensation	45,681	0	894,827	438,122
Reduction in additional paid in capital	45,681	43,666	731,894	438,122
Assumption risk-free interest rate of option in effect at the time of the grant	1.64%
Assumption risk-free interest rate of option in effect at the time of the grant minimum			0.68%	0.61%
Assumption risk-free interest rate of option in effect at the time of the grant maximum			1.71%	1.01%
Expected common stock dividend rate	$ 0		$ 0	$ 0
Expected volatility rate	193.00%
Expected volatility rate, minimum			144.00%	128.00%
Expected volatility rate, maximum			193.00%	147.00%
Historical forfeiture rate for unvested stock option	0.00%		0.00%	0.00%

Historical forfeiture rate for unvested stock options.

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Reduction in additional paid in capital.

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees.

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A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible.

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-Name Regulation S-X (SX)

-Number 210

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Amount of short-term, highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Excludes cash and cash equivalents within disposal group and discontinued operation.

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-Glossary Cash Equivalents

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The cash outflow for cost incurred directly with the issuance of an equity security.

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-Glossary Financing Activities

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The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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- Definition

The estimated amount of dividends to be paid to holders of the underlying shares (expected dividends) over the option's term. Dividends are taken into account because payment of dividends to shareholders reduces the fair value of the underlying shares, and option holders generally do not receive dividends.

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The estimated measure of the percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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The estimated measure of the maximum percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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The estimated measure of the minimum percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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The risk-free interest rate assumption that is used in valuing an option on its own shares.

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The maximum risk-free interest rate assumption that is used in valuing an option on its own shares.

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The minimum risk-free interest rate assumption that is used in valuing an option on its own shares.

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