Summary of Significant Accounting Policies (Details Narrative) (USD $)	1 Months Ended	3 Months Ended	6 Months Ended
Jan. 31, 2014	Jul. 31, 2014	Jun. 30, 2013	Jul. 31, 2014	Jun. 30, 2013
Accounting Policies [Abstract]
Cash equivalents	$ 0	$ 0		$ 0
Accounts receivable reserves	2,000	2,000		2,000
Stock offering cost recorded	102,166			321,194	0
Research and development expense	8,477	24,091	3,995	42,992	7,138
Advertising expenses	232,481	549,560	393,722	1,265,859	810,722
Share based compensation	45,681	248,982	156,104	348,081	156,104
Reduction in additional paid in capital				348,081	171,974
Assumption risk-free interest rate of option in effect at the time of the grant minimum				0.26%
Assumption risk-free interest rate of option in effect at the time of the grant maximum				17.60%
Expected common stock dividend rate				$ 0
Expected volatility rate, minimum				144.00%
Expected volatility rate, maximum				193.00%
Historical forfeiture rate for unvested stock option				0.00%

Historical forfeiture rate for unvested stock options.

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Reduction in additional paid in capital.

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

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Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees.

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-Name Accounting Standards Codification

-Topic 718

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-Topic 718

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-Name Staff Accounting Bulletin (SAB)

-Number Topic 14

-Section F

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A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible.

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-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 4

-Article 5

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-Name Accounting Standards Codification

-Topic 310

-SubTopic 10

-Section 50

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-Topic 210

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-Subparagraph (SX 210.5-02.4)

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Amount of short-term, highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Excludes cash and cash equivalents within disposal group and discontinued operation.

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-Glossary Cash Equivalents

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-Topic 210

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The cash outflow for cost incurred directly with the issuance of an equity security.

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-Name Accounting Standards Codification

-Glossary Financing Activities

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-Topic 230

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The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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-Topic 985

-SubTopic 20

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- Definition

The estimated amount of dividends to be paid to holders of the underlying shares (expected dividends) over the option's term. Dividends are taken into account because payment of dividends to shareholders reduces the fair value of the underlying shares, and option holders generally do not receive dividends.

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The estimated measure of the maximum percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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The estimated measure of the minimum percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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The maximum risk-free interest rate assumption that is used in valuing an option on its own shares.

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The minimum risk-free interest rate assumption that is used in valuing an option on its own shares.

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