Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jul. 31, 2014

Accounting Policies [Abstract]

Schedule of Inventories

Inventories are stated at average cost using the first-in, first-out (FIFO) valuation method. Inventory was comprised of the following at July 31, 2014 and January 31, 2014:

	July 31, 2014		January 31, 2014
Finished goods	$	469,158	$	159,829

Schedule of Property and Equipment Estimated Useful Lives

Asset lives for financial statement reporting of depreciation are:

Machinery and equipment	2-7 years
Furniture and fixtures	3-5 years
Leasehold improvements	3-10 years

Schedule of Expenses of Slotting Fees and Sales Discount Accounted for Direct Revenue Reduction

Expenses such as slotting fees, sales discounts, and allowances are accounted for as a direct reduction of revenues as follows:

	Six Months Ended July 31, 2014		Six Months Ended June 30, 2013		One Month Ended January 31, 2014
Gross Sales	$	5,021,325	$	3,716,948	$	796,177
Less: Slotting, Discounts, Allowances		188,408		244,396		20,925
Net Sales	$	4,832,917	$	3,472,552	$	775,252

Schedule of Common Stock Equivalents

The Company had the following potential common stock equivalents at July 31, 2014:

Common stock subscribed	66,667
Common stock warrants, exercise price range of $1.00-$1.50	1,111,401
Common stock options, exercise price of $1.00-$2.97	564,404
Total common stock equivalents	1,742,472

The Company had the following potential common stock equivalents at June 30, 2013:

Common stock subscribed	--
Common stock warrants, exercise price range of $1.00	505,400
Common stock options, exercise price of $1.00	491,404
Total common stock equivalents	996,804