Summary of Significant Accounting Policies (Tables)

3 Months Ended

Apr. 30, 2014

Accounting Policies [Abstract]

Schedule of Inventories

Inventories are stated at average cost using the first-in, first-out (FIFO) valuation method. Inventory was comprised of the following at April 30, 2014 and January 31, 2014:

	April 30, 2014		January 31, 2014
Finished goods	$	404,116	$	159,829

Schedule of Property and Equipment Estimated Useful Lives

Property and equipment are recorded at cost. Depreciation expense is computed using straight-line methods over the estimated useful lives.

Asset lives for financial statement reporting of depreciation are:

Machinery and equipment	2-7 years
Leasehold improvements	3-10 years

Schedule of Expenses of Slotting Fees and Sales Discount Accounted for Direct Revenue Reduction

Expenses such as slotting fees and sales discounts are accounted for as a direct reduction of revenues as follows:

	Three Months Ended April 30, 2014		Three Months Ended March 31, 2013		One Month Ended January 31, 2014
Gross Sales	$	2,655,011	$	1,931,473	$	796,177
Less: Slotting, Discounts, Allowances		71,862		159,309		20,925
Net Sales	$	2,583,149	$	1,772,164	$	775,252

Schedule of Common Stock Equivalents

The Company had the following potential common stock equivalents at April 30, 2014:

Common stock subscribed	653,335
Common stock warrants, exercise price range of $1.00-$1.50	987,401
Common stock options, exercise price of $1.00	444,288
Total common stock equivalents	2,085,024

The Company had the following potential common stock equivalents at March 31, 2013:

Common stock subscribed	--
Common stock warrants, exercise price range of $1.00	505,400
Common stock options, exercise price of $1.00	223,404
Total common stock equivalents	728,804