XML 14 R4.htm IDEA: XBRL DOCUMENT v2.4.0.8
Condensed Consolidated Statements of Operations (Unaudited) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Sep. 30, 2013
Sep. 30, 2012
Income Statement [Abstract]        
Sales - net of slotting fees and discounts $ 2,167,517 $ 969,414 $ 5,640,069 $ 3,381,378
Cost of sales 1,543,029 712,888 4,011,017 2,366,854
Gross profit 624,488 256,526 1,629,052 1,014,524
Operating expenses        
Research and development 5,212 24,027 12,350 65,070
General and administrative expenses 1,108,072 687,600 3,466,183 2,259,183
Total operating Expenses 1,113,284 711,627 3,478,533 2,324,253
Loss from operations (488,796) (455,101) (1,849,481) (1,309,729)
Other income (expenses)        
Interest expense (4,772)    (8,547) (10,047)
Miscellaneous income    225      
Total other income (expense) (4,772) 225 (8,547) (10,047)
Net loss $ (493,568) $ (454,876) $ (1,858,028) $ (1,319,776)
Net loss per common share - basic and diluted $ (0.02) $ (0.03) $ (0.09) $ (0.08)
Weighted average common shares outstanding - basic and diluted 22,424,957 18,161,717 21,313,077 16,702,635