Historical forfeiture rate for unvested stock options.

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- Definition

ReductionIn additional paid in capital.

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No definition available.

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

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- Definition

Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees.

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-Name Staff Accounting Bulletin (SAB)

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- Definition

A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible.

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-Name Regulation S-X (SX)

-Number 210

-Section 02

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-Article 5

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-Name Accounting Standards Codification

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- Definition

Amount of short-term, highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Excludes cash and cash equivalents within disposal group and discontinued operation.

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-Glossary Cash Equivalents

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- Definition

The cash outflow for cost incurred directly with the issuance of an equity security.

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-Publisher FASB

-Name Accounting Standards Codification

-Glossary Financing Activities

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-Topic 230

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- Definition

The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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-Topic 730

-SubTopic 10

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-Paragraph 1

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- Definition

The estimated dividend rate (a percentage of the share price) to be paid (expected dividends) to holders of the underlying shares over the option's term.

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (f)(2)(iii)

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- Definition

The estimated measure of the percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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-Topic 718

-SubTopic 10

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-Subparagraph (f)(2)(ii)

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- Definition

The estimated measure of the maximum percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

+ References

No definition available.

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- Definition

The estimated measure of the minimum percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

+ References

No definition available.

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- Definition

The maximum risk-free interest rate assumption that is used in valuing an option on its own shares.

+ References

No definition available.

+ Details

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- Definition

The minimum risk-free interest rate assumption that is used in valuing an option on its own shares.

+ References

No definition available.

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Summary of Significant Accounting Policies (Details Narrative) (USD $)	0 Months Ended	3 Months Ended		9 Months Ended		12 Months Ended
	Oct. 16, 2013	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Accounting Policies [Abstract]
Cash equivalents		$ 0		$ 0		$ 0
Accounts receivable reserves		2,000		2,000		2,000
Stock offering cost recorded	109,590			1,123,498	1,088,964	1,088,964
Research and development expense		5,212	24,027	12,350	65,070
Advertising expenses				1,267,035	906,814
Share based compensation				662,506	293,898
Reduction in additional paid in capital				$ 505,973	$ 662,506
Assumption risk-free interest rate of option in effect at the time of the grant minimum				0.68%	0.63%
Assumption risk-free interest rate of option in effect at the time of the grant maximum				1.71%	101.00%
Expected common stock dividend rate				0.00%	0.00%
The expected volatility					128.00%
Expected volatility rate, minimum				144.00%
Expected volatility rate, maximum				145.00%
Historical forfeiture rate for unvested stock option				0.00%	0.00%