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Summary of Significant Accounting Policies (Tables)
9 Months Ended
Sep. 30, 2013
Accounting Policies [Abstract]  
Schedule of Inventories

Inventories are stated at average cost using the first-in, first-out (FIFO) valuation method. Inventory was comprised of the following at September 30, 2013 and December 31, 2012:

 

    September 30, 2013     December 31, 2012  
Finished goods   $ 51,037     $ 76,570  

Schedule of Property and Equipment Estimated Useful Lives

Property and equipment are recorded at cost. Depreciation expense is computed using straight-line methods over the estimated useful lives.

 

Asset lives for financial statement reporting of depreciation are:

 

Machinery and equipment   2-7 years
Vehicles   3-5 years

Schedule of Expenses of Slotting Fees and Sales Discount Accounted for Direct Revenue Reduction

Expenses such as slotting fees and sales discounts are accounted for as a direct reduction of revenues as follows:

 

    Nine Months
Ended
September 30, 2013
    Nine Months
Ended
September 30, 2012
 
Gross Sales   $ 6,033,622     $ 3,606,759  
                 
Less: Slotting, Discounts, Allowances     393,553       225,381  
Net Sales   $ 5,640,069     $ 3,381,378  

Schedule of Common Stock Equivalents

The Company had the following potential common stock equivalents at September 30, 2013:

 

Common stock warrants, exercise price range of $1.00-$1.50     782,534  
Common stock options, exercise price of$1.00     420,923  
Total common stock equivalents     1,203,457  

 

The Company had the following potential common stock equivalents at September 30, 2012:

 

Common stock warrants, exercise price of $1.00     345,400  
Common stock options, exercise price of $1.00     223,404  
Total common stock equivalents     568,804