Historical forfeiture rate for unvested stock options.

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- Definition

ReductionIn additional paid in capital.

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No definition available.

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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-Publisher FASB

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-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-7

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- Definition

A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible.

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- Definition

Amount of short-term, highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Excludes cash and cash equivalents within disposal group and discontinued operation.

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-Publisher FASB

-Name Accounting Standards Codification

-Glossary Cash Equivalents

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-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

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-Subparagraph (SX 210.5-02.1)

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- Definition

Equity impact of aggregate cash, stock, and paid-in-kind dividends declared for common shareholders during the period.

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-Publisher SEC

-Name Regulation S-X (SX)

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-Section 04

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- Definition

The cash outflow for cost incurred directly with the issuance of an equity security.

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-Publisher FASB

-Name Accounting Standards Codification

-Glossary Financing Activities

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-Publisher FASB

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-Topic 230

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- Definition

The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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-Topic 985

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-Name Accounting Standards Codification

-Topic 730

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-Publisher FASB

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-Number 2

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- Definition

The aggregate amount of noncash, equity-based employee remuneration. This may include the value of stock or unit options, amortization of restricted stock or units, and adjustment for officers' compensation. As noncash, this element is an add back when calculating net cash generated by operating activities using the indirect method.

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-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

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-Paragraph 28

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-SubTopic 10

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-Subparagraph (a)

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- Definition

The estimated measure of the percentage by which a share price is expected to fluctuate during a period. Volatility also may be defined as a probability-weighted measure of the dispersion of returns about the mean. The volatility of a share price is the standard deviation of the continuously compounded rates of return on the share over a specified period. That is the same as the standard deviation of the differences in the natural logarithms of the stock prices plus dividends, if any, over the period.

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-Name Accounting Standards Codification

-Topic 718

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- Definition

The risk-free interest rate assumption that is used in valuing an option on its own shares.

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-Topic 718

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- Definition

The maximum risk-free interest rate assumption that is used in valuing an option on its own shares.

+ References

No definition available.

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The minimum risk-free interest rate assumption that is used in valuing an option on its own shares.

+ References

No definition available.

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Summary of Significant Accounting Policies (Details Narrative) (USD $)	1 Months Ended	3 Months Ended		6 Months Ended		12 Months Ended
	Aug. 13, 2013	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Accounting Policies [Abstract]
Cash equivalents		$ 0		$ 0		$ 0
Accounts receivable reserves		2,000		2,000		2,000
Stock offering cost recorded	398,143			0	414,925	1,088,964
Research and development expense		3,995	41,043	7,138	41,043
Advertising expenses				810,722	657,107
Share based compensation				156,104
Reduction in additional paid in capital					213,971
Assumption risk-free interest rate of option in effect at the time of the grant				0.68%
Assumption risk-free interest rate of option in effect at the time of the grant minimum					0.75%
Assumption risk-free interest rate of option in effect at the time of the grant maximum					1.01%
Expected common stock dividend rate				$ 0	$ 0
The expected volatility				144.00%	128.00%
Historical forfeiture rate for unvested stock option				0.00%	0.00%