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Summary of Significant Accounting Policies (Tables)
6 Months Ended
Jun. 30, 2013
Accounting Policies [Abstract]  
Schedule of Inventories

Inventory was comprised of the following at June 30, 2013 and December 31, 2012:

 

    June 30, 2013     December 31, 2012  
Finished goods   $ 91,044     $ 76,570  

Schedule of Property and Equipment Estimated Useful Lives

Asset lives for financial statement reporting of depreciation are:

 

Machinery and equipment 2-7 years
Vehicles 3-5 years

Schedule of Expenses of Slotting Fees and Sales Discount Accounted for Direct Revenue Reduction

Expenses such as slotting fees and sales discounts are accounted for as a direct reduction of revenues as follows:

 

    Six Months
Ended
June 30, 2013
    Six Months
Ended
June 30, 2012
 
Gross Sales   $ 3,716,948     $ 2,532,753  
                 
Less: Slotting, Discounts, Allowances     244,396       120,789  
Net Sales   $ 3,472,552     $ 2,411,964  

Schedule of Common Stock Equivalents

The Company had the following potential common stock equivalents at June 30, 2013:

 

Common stock warrants, exercise price of $1.00     505,400  
Common stock options, exercise price of $1.00     491,404  
Total common stock equivalents     996,804  

 

The Company had the following potential common stock equivalents at June 30, 2012:

 

Common stock options, exercise price of $1.00     223,404  
Total common stock equivalents     223,404